In this renewed, reinvigorated episode of The Mind Your Own
Business Podcast, Scott Bourne and Skip Cohen discuss marketing
tips to improve your photography business. In particular, they
discuss the following topics:
- Only show the type of photography work that you want to get.
Make sure the right type of work is in your portfolio, and only
include your best work.
- Take what you've learned from workshops, and make sure you can
replicate that work on your own.
- You can't "fake it 'til you make it" with photography.
- If you get the chance, take a workshop with Clay Blackmore,
Tony Corbell, or Bobbi Lane in order to watch what they do with
light. Learn how to control your environment with lighting.
- Learn how to be proficient and persistent in the photographs
you make. Learn how to make a photograph on purpose.
- If someone doesn't hire you because of your style, price, etc,
there's a strong chance that you're talking to the wrong
- Be sure to do your research on your ideal clients so you know
who they are. Market in ways that show your prospects who you are
and what you do. Know the demographics of your audience.
- Consider creating an awesome leave behind, such as an
impressive, well-made postcard, or a business card. Physical
products leaves an impact. It leaves an impression, and shows that
you will go the extra mile, and also that you care about
- PicMonkey.com is a great resource for creating awesome colleges
to show off your work, which you can then get printed at your
printer of choice.
- Make sure to put your phone number on your marketing pieces so
that potential clients can easily reach you.