Photofocus

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In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss effectively showing your work -- both online and in print -- which is one of the basic ways you can get paid as a professional photographer.

Specific topics of discussion include the following:

  • Your gallery is one of your most valuable pieces of real estate on your website. Make it easy for people to find.
  • Your business card is your first opportunity to show your work.
  • 6x9 inch postcards with 2-3 of your best photos on it are a wonderful leave-behind tool and mailer piece.
  • Very practical strategies to approach local businesses in your area to generate business. Go to where your target audience is.
  • Only show your BEST of the best of your work. It should be your most impressive, "wow" work.
  • Use your own images on your own holiday card as a marketing tool.
  • The concept of pop-up galleries to display your work.
  • You never know what opportunities will arise if you are relentless at showing your very best work.
  • Using your phone to show your images is not enough.
  • Adobe Portfolio is a powerful, simple way to display your images.
  • On your website, make your images take top priority, and provide a way for people to get in touch with you.
  • Your images have to be outstanding. It's not about quantity, but quality.
  • Show work you can reproduce, not just the "lucky shots"

 

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Direct download: MYOB_8_high.mp3
Category:Audio podcast -- posted at: 12:30am EST

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