Photofocus (audio podcast)

In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics:

  • Paying attention to detail allows you to create a great experience for your clients.
  • Respect your work enough to package it well. Give your work the presentation it deserves. This communicates to your client how high end you are.
  • Make it a point to go out to high end stores and observe how they package their product. Examples include stores like Tiffany & Co, and jewelry stores that sell Rolex watches.
  • The little things absolutely count, such as dressing the part or wearing a tie. This applies to writing as well, such as emails and brochures. Proofread your work.
  • Make everyone who walks into your studio feel like a rock star.
  • Sending flowers to brides that book you is one example of treating a client like a rock star.
  • It’s about relationship building. Do research on your clients and find out how you can make them happy.
  • Disney and Nordstrom’s are great examples of companies that go above and beyond when pleasing their customers.
  • Every detail you get right is another stepping stone towards closing the deal and helping your clients protect their memories.
  • Your goal is to exceed client expectations, especially because photography is largely a word of mouth business.
Direct download: Mind_Your_Own_Business_Photofocus_Podcast_June_1_2016_High.mp3
Category:Audio podcast -- posted at: 12:30am EDT

On this episode of the Photofocus #Mirrorless Show Scott and Marco will discuss these new products and mirrorless topics:

  • Sony is one of the biggest image sensor manufacturers for the photographic industry. They announced that their sensor plant in the Kumamoto region in Japan will resume production after an earthquake shut it down on April 14th of this year. This is good news as a longer shut down could have delayed the release of new camera models and lead to shortages of current models, too.
  • Canon announced the EF-M 28mm f3.5 macro IS STM with two controllable built in LED macro lights for it’s mirrorless M cameras. It offers a true 1:1 reproduction plus a 1.2x super macro mode and will retail for only $299 USD.
  • Fujifilm announced the Fujinon 2x Teleconverter XF2X TC WR that will work with the XF 50-140mm f2.8 and XF 100-400mm f4.5-5.6 lenses and that will allow for a maximum equivalent field of view of up to 1,219mm in full frame comparison. The TC will slow the lens aperture down by 2 stops (f5.6 for the XF 50-140mm and f9-11 for the XF 100-400mm) and it will also disable the phase detection autofocus on the longer of the two zoom lenses.
  • Scott shares his ordeal with a broken camera and the Fuji US repair service and raises the question if the lack of Canon or Nikon style pro service offers may be the biggest caveat for pros who would want to switch to mirrorless cameras? Please share your service experiences from mirrorless camera manufacturers with us. And let us know if anyone of them offers a pro service similar to Canon's CPS or Nikon's NPS?
  • Scott is looking for a new interchangable camera from a different brand to switch to. Please share your serious suggestions and tell us why this could be a good mirrorless camera for Scott?
  • Scott and Marco answer a listener question regarding focus peaking settings for more accurate results with less spill outside of the critical focus area.
  • We now have a Photofocus Mirrorless Flickr group that is open for our listeners and photos taken with all mirrorless camera brands. If you want to join just let us know through the "request invitation" button on the group and drop us a quick line there. We'll add you to the group then. And please ask for the invite via web browser and not via the Flickr App. The invite process via the app has not been working reliably.

 

Please share this podcast with your friends and subscribe via iTunes. We would also love to get your feedback. Is there anything that you want us to cover on the show in the future? And we would appreciate if you could take a short moment to rate or to post a quick review on iTunes for us.

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

About this show:

On the monthly #Mirrorless episode of the Photofocus podcast Scott and Marco will discuss the news from the mirrorless camera world related to innovations, trends, gear and accessories. And they will introduce mirrorless camera manufacturers by interviewing the respective managers of those manufacturers. And they invite pro photographers who make their living working with mirrorless cameras to share some tips and tricks on their workflow.

Direct download: Photofocus_Podcast_-_Mirrorless_Show_-_May_28_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

On this #Inspiration episode of the Photofocus podcast Marco invited two guests and discussed these topics:
  • Get to know an inspirational photographer: This month our guest Monika Andrae introduces you to the award winning fine art and commercial photographer Susan Burnstine. Susan is represented in galleries across the world and has also written for several photography magazines, including a monthly column for Black & White Photography (UK). Take the time to look at her very creative work that she mainly creates with self made cameras on analog film.
  • Why is analog photography all of a sudden a thing again and can shooting film help with your creativity and make you a better photographer?
  • We discuss the different analog cameras that are available today (new & used) like instant film (formerly known as Polaroid), 35mm, medium format and large format and what makes each of them unique.
  • Choosing the right analog film for your mood or vision. B&W, color negative or slide film.
  • Developing options (self develop or sending it to a lab) and briefly look at the scanning options for a hybrid analog/digital workflow.
  • We bust the myth that shooting film is so extremely expensive and digital photography seems to be for free.
  • We also discuss that shooting a roll of film only once a month can be beneficial to you and actual work created, even if you think that you have no time for analog photography and shooting digital is so much faster to create work.
  • Marco's photobook of the month pick is: The Film Photography Handbook - by Chris Marquardt and Monika Andrae. Anyone who wants to expand their knowledge on analog photography and is seeking advice on how to get started shooting film - either for the first time or after a longer break- will find all the essential information in a modern, structured and creative way.

 

Please share this podcast with your friends and subscribe via iTunes. We would also love to get your feedback. Is there anything that you want us to cover on the show in the future? And we would appreciate if you could take a short moment to rate or to post a quick review on iTunes for us.

For more information on Marco Larousse follow him on Twitter: @HamburgCam

For more information on Chris Marquardt follow him on Twitter: @chrismarquardt

For more information on Monika Andrae follow her on Twitter: @nahlinse

 

About this show:

On the monthly #Inspiration episode of the Photofocus podcast Scott and Marco will discuss the art, history and motivation in photography that often gets lost in today's media rich world. Slow down, look closer and put more intent into photography to increase your creativity and final results. And simply spread the pure love of photography.

 

Direct download: The_Inspiration_Show___Photofocus_Podcast_May_14_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics:

  • Only show the type of photography work that you want to get. Make sure the right type of work is in your portfolio, and only include your best work.

  • Take what you've learned from workshops, and make sure you can replicate that work on your own.

  • You can't "fake it 'til you make it" with photography.

  • If you get the chance, take a workshop with Clay Blackmore, Tony Corbell, or Bobbi Lane in order to watch what they do with light. Learn how to control your environment with lighting.

  • Learn how to be proficient and persistent in the photographs you make. Learn how to make a photograph on purpose.

  • If someone doesn't hire you because of your style, price, etc, there's a strong chance that you're talking to the wrong person.

  • Be sure to do your research on your ideal clients so you know who they are. Market in ways that show your prospects who you are and what you do. Know the demographics of your audience.

  • Consider creating an awesome leave behind, such as an impressive, well-made postcard, or a business card. Physical products leaves an impact. It leaves an impression, and shows that you will go the extra mile, and also that you care about quality.

  • PicMonkey.com is a great resource for creating awesome colleges to show off your work, which you can then get printed at your printer of choice.

  • Make sure to put your phone number on your marketing pieces so that potential clients can easily reach you.

 

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_May_1_2016_High.mp3
Category:Audio podcast -- posted at: 12:30am EDT

On this episode of the Photofocus #Mirrorless Show Scott and Marco will discuss these new products and mirrorless topics:

  • Scott found some info that Canon may actually step up their game in the mirrorles segment.
  • Marco gives a fairly thorough hands on review of the new Fujifilm X70 compact camera that he has been working with for a month now. He shares a lot of hands on experiences about what worked well and what does not work so well. And Marco gives some solid firmware improvement wishes that the Fujifilm marketing and product engineering team should take a close look at. In the end, Marco gives his thumbs up or thumbs down verdict on this camera.
  • In an interview with Panasonic North Americs manager Tom Curley, Marco finds out some interesting information about Panasonic and the cooperation with Leica. And there are plenty of informations regarding current Panasonic cameras and what their particular strength are. You can find out more about Panasonic Lumix cameras on their website at LumixLounge.com or follow them on Twitter @LumixUSA
  • Scott closes the show with some of his own thoughts on Panasonic Lumix cameras.

Please share this podcast with your friends and subscribe via iTunes. We would also love to get your feedback. Is there anything that you want us to cover on the show in the future? And we would appreciate if you could take a short moment to rate or to post a quick review on iTunes for us.

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

 

About this show:

On the monthly #Mirrorless episode of the Photofocus podcast Scott and Marco will discuss the news from the mirrorless camera world related to innovations, trends, gear and accessories. And they will introduce mirrorless camera manufacturers by interviewing the respective managers of those manufacturers. And they invite pro photographers who make their living working with mirrorless cameras to share some tips and tricks on their workflow.

Direct download: Photofocus_Podcast_-_Mirrorless_Show_-_April_28_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

On this Inspiration episode of the Photofocus podcast Scott and Marco discuss these topics:
  • Get to know an inspirational photographer: This month Scott introduce you to the professional nature photographer John Shaw. John's work has been published in National Geographic, National Wildlife, Outdoor Photographer and many other publications. John has photographed every continent, from the Artic to the Antarctic, from Provence to Patagonia. John has also published many books and leads workshops.
  • Improving ones vision and finding some motivation to go out and make good photos is a desire that we hear often from our students. So we give some tips to our audience on what they can do to archive this.
  • We discuss the direct benefits of spending more time with the gear that you have rather than focusing on the gear that you want to have next.
  • Studying and closely looking at published photos from photographers that you admire can teach you a lot about vision and execution of creating a great photo.
  • We talk about the advantages of making the conscious decision to reduce your gear whenever possible. There are more benefits than just weight to work with a single prime instead of a long zoom lens in many situations.
  • Find a manageable personal project that makes you pick up your camera regularly and with intent.
  • We also discuss the benefits that go along with printing your work.

Please share this podcast with your friends and subscribe via iTunes. We would also love to get your feedback. Is there anything that you want us to cover on the show in the future? And we would appreciate if you could take a short moment to rate or to post a quick review on iTunes for us.

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

 

About this show:

On the monthly #Inspiration episode of the Photofocus podcast Scott and Marco will discuss the art, history and motivation in photography that often gets lost in today's media rich world. Slow down, look closer and put more intent into photography to increase you creativity and final results. And simply spread the pure love of photography.

Direct download: The_Inspiration_Show_-_Photofocus_Podcast_April_14_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics:

  • The photography industry has changed in the last 5-10 years ago. Today photographers share their personality, and sell more on who they are, what they believe in, and where their heart is. The don't get new clients based on their awards, accolades, and gear.
  • It's not as important today that you can expose a certain photograph as it is that you can understand your clients' emotions and feelings.
  • You have to be able to answer the question: WHY do you take photos? People don’t buy what you do. They buy why you do it.
  • A change in the last few years: Every consumer, because of the internet, has the ability to go out and meet dozens of photographers on their computers. So how will you make yourself different? Your client is looking for trust.
  • Your website is about what you sell. Your blog is about what’s in your heart. And your Bio/About section talking about your “why” is the gateway to both.
  • It’s up to the photographer to educate the prospect as to why that photographer is the best choice for that prospect. This involves communication and marketing.
  • Roberto Valenzuela is insanely successful, in large part due to the fact that he is constantly practicing his craft. Discipline is important. Practice the fundamentals. Practice with your camera. “It’s not that practice makes perfect. It’s that perfect practice makes perfect.”
  • Marketing mistake to avoid: forgetting to put your heart into your About Page. Your website, your blog, and your social media presence are your most valuable pieces of real estate. Remember who your target audience is. Stop thinking that you need to show a lot of photos in your gallery. Only show your best “wow” images.
Direct download: Mind_Your_Own_Business_Photofocus_Podcast_April_1_2016.mp3
Category:Audio podcast -- posted at: 12:30am EDT

On this episode of the Photofocus "Mirrorless Show" Scott and Marco will discuss these new products and mirrorless topics:

Please share this podcast with your friends and subscribe via iTunes. We'd also love to get your feedback. What do you want us to cover on the show in the future?

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

Direct download: Photofocus_Podcast_-_Mirrorless_Show_-_March_28_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

On the new Inspiration Show of the Photofocus podcast Scott and Marco will discuss the art, history and motivation in photography that often gets lost in today's media rich world. Slow down, look closer and put more intent into photography to increase you creativity and final results. And simply spread the pure love of photography.

On this episode Scott and Marco discuss these topics:

  • Get to know an inspirational photographer. This month we introduce you to the meaningful work of the American documentary photographer: Mary Ellen Mark: (1940-2015)
  • What motivates photographers to document their surroundings and current events?
  • The impact and influence of photography on public opinion based on a few examples of current events such as the refugee crisis.
  • Inspiration can be based on happy events but it can also call for action when it is based on sad situations.
  • We shall not forget to talk about the photographers who are out there in conflict situation and risk their lives for the photos that we see on the news. We give the example of the Pulitzer Price winning photographer Kevin Carter (1969 - 1994)
  • A closer look at the winning photo of the "World Press Photo of the Year" captured by Warren Richardson
  • Is there still room for photography in a world full of (YouTube) videos?
  • Photobook of the month: Chris Warwick - The Creative Fight

Please share this podcast with your friends and subscribe via iTunes. Wed also love to get your feedback. Is there anything that you want us to cover on the show in the future?

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

 

Direct download: The_Inspiration_Show___Photofocus_Podcast_March_14_2016.mp3
Category:Audio podcast -- posted at: 12:30am EDT

Scott Bourne and Richard Harrington sit down to answer your questions:

 1: from Jan in San Diego

 My Dad used to shoot film and looking at his old prints there were obvious signs of film grain. Current digital photography seems to be all about “noiseless” images. I would like to get the look that my Dad got from film. Is there something wrong with that?

 2: from Susan in Houston, TX

 I am building a portfolio and I have limited work to pick from because I have only been seriously pursuing photography for two years. Is it okay to use the same model in different shots in the port - or how about shots from the same location?

 3: From Tom in Oklahoma City, OK

 How necessary is a photography degree in order to succeed in the photo business? 

4: From Robbie in Hilo, HI

 I photograph kids and my competitors all soften the children’s skin in post. I think that it looks unnatural - I don’t see the need with children who already have perfect skin. But the competition has created an expectation with their work that has me second guessing what I do. What would you do?

 5: From Tony in St. Louis, MO

 I use a color calibration tool on my computer monitor - should I use on my iPad?

 6: From Sandy in SLC, UT

 Why use a color checker card v. just an old fashioned gray card?

 7: From Elliot in NYC, NY

 I want to use a softbox but I only have a standard Canon flash unit. Is there a way to mount a standard camera flash inside a softbox?

 8: From Sam in Yakima, WA

 I am a beginning street photographer - what lenses would you recommend in terms of focal length and aperture?

 9: From Peter from Inver Grove Heights, MN

 What is the exposure triangle? As a beginner is this something I need to learn?

 10: From Anderson from Elko, NV

 What’s your advice regarding memory cards? Do you recommend the big cards, the fast cards or both? Are the more expensive high-end cards worth the money?

 

Direct download: 3_7_16Podcast_mixdown.output.mp3
Category:Audio podcast -- posted at: 8:08pm EDT