Photofocus (audio podcast)

In this renewed, reinvigorated episode of The Mind Your Own Business Podcast, Scott Bourne and Skip Cohen discuss marketing tips to improve your photography business. In particular, they discuss the following topics:

  • The photography industry has changed in the last 5-10 years ago. Today photographers share their personality, and sell more on who they are, what they believe in, and where their heart is. The don't get new clients based on their awards, accolades, and gear.
  • It's not as important today that you can expose a certain photograph as it is that you can understand your clients' emotions and feelings.
  • You have to be able to answer the question: WHY do you take photos? People don’t buy what you do. They buy why you do it.
  • A change in the last few years: Every consumer, because of the internet, has the ability to go out and meet dozens of photographers on their computers. So how will you make yourself different? Your client is looking for trust.
  • Your website is about what you sell. Your blog is about what’s in your heart. And your Bio/About section talking about your “why” is the gateway to both.
  • It’s up to the photographer to educate the prospect as to why that photographer is the best choice for that prospect. This involves communication and marketing.
  • Roberto Valenzuela is insanely successful, in large part due to the fact that he is constantly practicing his craft. Discipline is important. Practice the fundamentals. Practice with your camera. “It’s not that practice makes perfect. It’s that perfect practice makes perfect.”
  • Marketing mistake to avoid: forgetting to put your heart into your About Page. Your website, your blog, and your social media presence are your most valuable pieces of real estate. Remember who your target audience is. Stop thinking that you need to show a lot of photos in your gallery. Only show your best “wow” images.
Direct download: Mind_Your_Own_Business_Photofocus_Podcast_April_1_2016.mp3
Category:Audio podcast -- posted at: 12:30am EDT

On this episode of the Photofocus "Mirrorless Show" Scott and Marco will discuss these new products and mirrorless topics:

Please share this podcast with your friends and subscribe via iTunes. We'd also love to get your feedback. What do you want us to cover on the show in the future?

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

Direct download: Photofocus_Podcast_-_Mirrorless_Show_-_March_28_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

On the new Inspiration Show of the Photofocus podcast Scott and Marco will discuss the art, history and motivation in photography that often gets lost in today's media rich world. Slow down, look closer and put more intent into photography to increase you creativity and final results. And simply spread the pure love of photography.

On this episode Scott and Marco discuss these topics:

  • Get to know an inspirational photographer. This month we introduce you to the meaningful work of the American documentary photographer: Mary Ellen Mark: (1940-2015)
  • What motivates photographers to document their surroundings and current events?
  • The impact and influence of photography on public opinion based on a few examples of current events such as the refugee crisis.
  • Inspiration can be based on happy events but it can also call for action when it is based on sad situations.
  • We shall not forget to talk about the photographers who are out there in conflict situation and risk their lives for the photos that we see on the news. We give the example of the Pulitzer Price winning photographer Kevin Carter (1969 - 1994)
  • A closer look at the winning photo of the "World Press Photo of the Year" captured by Warren Richardson
  • Is there still room for photography in a world full of (YouTube) videos?
  • Photobook of the month: Chris Warwick - The Creative Fight

Please share this podcast with your friends and subscribe via iTunes. Wed also love to get your feedback. Is there anything that you want us to cover on the show in the future?

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

 

Direct download: The_Inspiration_Show___Photofocus_Podcast_March_14_2016.mp3
Category:Audio podcast -- posted at: 12:30am EDT

Scott Bourne and Richard Harrington sit down to answer your questions:

 1: from Jan in San Diego

 My Dad used to shoot film and looking at his old prints there were obvious signs of film grain. Current digital photography seems to be all about “noiseless” images. I would like to get the look that my Dad got from film. Is there something wrong with that?

 2: from Susan in Houston, TX

 I am building a portfolio and I have limited work to pick from because I have only been seriously pursuing photography for two years. Is it okay to use the same model in different shots in the port - or how about shots from the same location?

 3: From Tom in Oklahoma City, OK

 How necessary is a photography degree in order to succeed in the photo business? 

4: From Robbie in Hilo, HI

 I photograph kids and my competitors all soften the children’s skin in post. I think that it looks unnatural - I don’t see the need with children who already have perfect skin. But the competition has created an expectation with their work that has me second guessing what I do. What would you do?

 5: From Tony in St. Louis, MO

 I use a color calibration tool on my computer monitor - should I use on my iPad?

 6: From Sandy in SLC, UT

 Why use a color checker card v. just an old fashioned gray card?

 7: From Elliot in NYC, NY

 I want to use a softbox but I only have a standard Canon flash unit. Is there a way to mount a standard camera flash inside a softbox?

 8: From Sam in Yakima, WA

 I am a beginning street photographer - what lenses would you recommend in terms of focal length and aperture?

 9: From Peter from Inver Grove Heights, MN

 What is the exposure triangle? As a beginner is this something I need to learn?

 10: From Anderson from Elko, NV

 What’s your advice regarding memory cards? Do you recommend the big cards, the fast cards or both? Are the more expensive high-end cards worth the money?

 

Direct download: 3_7_16Podcast_mixdown.output.mp3
Category:Audio podcast -- posted at: 8:08pm EDT

On the new "mirrorless show" of the Photofocus podcast Scott and Marco will discuss news and information about the increasingly popular mirrorless camera market.

On this episode Scott and Marco discuss news and product announcements and give their initial feedback on what they think about these new products and mirrorless topics:

  • Marco's first impressions looking at a preproduction Fujifilm X-Pro 2
  • Scott's first impressions on his new FUJINON XF100-400mm F4.5-5.6 R LM OIS WR tele zoom lens
  • The new Olympus PEN-F retro micro 4/3 camera 
  • A look at the first sample photos from the Olympus M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO lens
  • A discussion why someone would switch from a DSLR to a mirrorless camera
  • Some advantages of mirrorless cameras
  • Some disadvantages of mirrorless cameras

Marco is curating a weekly street photo of the day for the Photofocus.com website. If you want to have a chance that your photo gets picked, just add you best street photos to the Photofocus Flickr group here: https://www.flickr.com/groups/photofocus/

Please share this podcast with your friends and subscribe via iTunes. We'd also love to get your feedback. What do you want us to cover on the show in the future?

For more information on Scott follow him on Twitter @scottbourne

For more information on Marco follow him on Twitter @hamburgcam


This Post Sponsored by:

Perfectly Clear for Photoshop or Lightroom is all about saving you time so you can focus on doing what you love best. Get a free trial of the award winning plug-in here.

The HDR Learning Center. Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft

Arizona Highways Photo Workshops. For more than 30 years, Arizona Highway Photo Workshops has been committed to helping photographers find inspiring destinations, quality education and spectacular images. Get more information (and enter our contest) at http://www.ahpw.org/FindIt/

lynda.com Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try lynda.com free for 10 days by visiting lynda.com/PhotofocusPhotofocus Podcast December 25, 2015 —  Chris Hershman and Bryan O'Neil Hughes

Direct download: Photofocus_Podcast_-_Mirrorless_Show_-_February_28_2016.mp3
Category:Audio podcast -- posted at: 2:18pm EDT

This is our first episode of the Photofocus Inspiration show. This show will air once a month on the 14th of each month. The show is hosted by Scott Bourne and Marco Larousse.

 

On the new “Inspiration Show” of the Photofocus podcast Scott and Marco will discuss the art, history and motivation in photography that often gets lost in today's media rich world. Slow down, look closer and put more intent into photography to increase you creativity and final results. And simply spread the pure love of photography.

On this episode Scott and Marco discuss these topics:

 

Marco is curating a weekly street photo of the day for the Photofocus.com website. If you want to have a chance that your photo gets picked, just add you best street photos to the Photofocus Flickr group here: https://www.flickr.com/groups/photofocus/

Please share this podcast with your friends and subscribe via iTunes. We’d also love to get your feedback. Is there anything that you want us to cover on the show in the future?

For more information on Scott follow him on Twitter @scottbourne

For more information on Marco follow him on Twitter @hamburgcam

 

 


This Post Sponsored by:

Perfectly Clear for Photoshop or Lightroom is all about saving you time so you can focus on doing what you love best. Get a free trial of the award winning plug-in here.

The HDR Learning Center. Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft

Arizona Highways Photo Workshops. For more than 30 years, Arizona Highway Photo Workshops has been committed to helping photographers find inspiring destinations, quality education and spectacular images. Get more information (and enter our contest) at http://www.ahpw.org/FindIt/

lynda.com Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try lynda.com free for 10 days by visiting lynda.com/PhotofocusPhotofocus Podcast December 25, 2015 —  Chris Hershman and Bryan O'Neil Hughes

Direct download: The_Inspiration_Show___Photofocus_Podcast_February_14_2016.mp3
Category:Audio podcast -- posted at: 12:00am EDT

This is our first episode of the Photofocus Mirrorless camera show. This show will air once a month on the 28th of each month. The show is hosted by Scott Bourne and Marco Larousse.

On the new "mirrorless show" of the Photofocus podcast Scott and Marco will discuss news and information about the increasingly popular mirrorless camera market.

On this episode Scott and Marco discuss news and product announcements and give their initial feedback on what they think about these new products:

  • The long awaited Fujifilm X-Pro 2
  • Fujifilm X70 (the little brother of the X100?)
  • Fujifilm X-E2s (a new camera or only a firmware update?)
  • FUJINON XF100-400mmF4.5-5.6 R LM OIS WR tele zoom lens that Scott has been eagerly waiting for.
  • Fujifilm EF-X500 flash
  • Olympus M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO lens
  • Panasonic Leica DG Vario-Elmar 4-6.3, 100-400 mm Asph. Power OIS lens

Marco is curating a weekly street photo of the day for the Photofocus.com website. If you want to have a chance that your photo gets picked, just add you best street photos to the Photofocus Flickr group here: https://www.flickr.com/groups/photofocus/

Please share this podcast with your friends and subscribe via iTunes. We'd also love to get your feedback. What do you want us to cover on the show in the future?

For more information on Scott follow him on Twitter @scottbourne

For more information on Marco follow him on Twitter @hamburgcam

 


This Post Sponsored by:

Perfectly Clear for Photoshop or Lightroom is all about saving you time so you can focus on doing what you love best. Get a free trial of the award winning plug-in here.

The HDR Learning Center. Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft

Arizona Highways Photo Workshops. For more than 30 years, Arizona Highway Photo Workshops has been committed to helping photographers find inspiring destinations, quality education and spectacular images. Get more information (and enter our contest) at http://www.ahpw.org/FindIt/

lynda.com Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try lynda.com free for 10 days by visiting lynda.com/Photofocus

Direct download: Photofocus_Mirrorless_Final_-_28.01.2016.mp3
Category:Audio podcast -- posted at: 1:00am EDT

Thanks for all the great questions you've been sending in to the Photofocus podcast.  This week Rich Harrington and Scott Bourne tackle some great topics to help photographers. Remember, you can post those questions by sending us a note here at Photofocus.

The Question and Answer Podcast

  • Should I shoot with the 24-70 lens verses the 18-70 I currently have?
  • How do I go from idea to screen with story telling?
  • Do you have recommendations about using LED lights for interiors and architecture?
  • Do you fine tune the focusing on your lenses?
  • There’s a lot of new cameras coming, is it worth upgrading when new cameras are released?
  • How can I trick a light meter to give the appropriate flash output for an off camera flash?
  • Upcoming changes to Photofocus.com
  • Upcoming contests about to be announced
  • Upcoming eBooks coming out
  • Cool apps, gizmos and digital tools discussion including great stocking stuffer ideas.

 

Direct download: PF_12_15_15.mp3
Category:Audio podcast -- posted at: 10:00pm EDT

This week we catch up with two greats from the photo industry.  First up we learn abut a new photo editor that gives access to pro level tools at no cost to the user.  Then we check in with concert photographer and photo assistant Brad Moore.

Polarr

At Polarr, they focus on making photography more accessible.  To this end they've created a web and app image editor that brings professional level tools to all for free.  They desire to assist photographers at all levels to express themselves using photos. They strive to minimize the technical barriers for photographers to get their photos to have the exact look and feel as they wish.

  • What is Polarr?
  • Who is Borui Wang
  • How Polarr came about
  • How the app generation is making a difference?
  • The pricing model with Polarr
  • What is the HSL tool?
  • History of the app
  • What features does Polarr have?
  • Why the app has touch support
  • Where can you find out more information about Polarr?

Brad Moore

Brad Moore is a concert photographer in Tampa, Florida. His two biggest passions are music and photography. He loves being able to combine the two in an attempt to capture the best moments of shows from a unique and creative perspective. Brad is also the studio manager and photography assistant for Scott Kelby.

  • Who is Brad Moore?
  • What is his background?
  • How he got started with Scott Kelby
  • A lighting story
  • The traits of being a good assistant
  • Why it’s important of finding a good mentor
  • What he enjoys shooting
  • How to aim for the top shelf
  • What is LUCK?
  • Where can we find more about Brad Moore?

 

Direct download: PF_10_25_15.mp3
Category:Audio podcast -- posted at: 12:00pm EDT

This week we catch up with two photo experts.  First up is Adobe evangelist Julianne Kost who  talks about some of the hidden gems in Lightroom.  Then we catch up with photographer Jake Peterson about his work in the field.

 

Julieanne Kost

Since joining Adobe in 1992, Julieanne Kost has learned her craft through hands-on experience and now serves as the Principal Digital Imaging Evangelist for Lightroom and Photoshop. Her role includes customer education, product development, and market research for photography, digital imaging, and illustration. She publishes is the author of “Window Seat – The Art of Digital Photography” as well as an author of Photoshop training with Lynda.com. In addition, she is a frequent contributor to several publications, a speaker at numerous conferences and industry events, and a guest lecturer at distinguished photography workshops and fine art schools around the world.

  • What new features of Lightroom should you know about
  • Should you use one or more catalogues and why?
  • Controlling Dehaze feature options
  • What Lightroom mobile features do you need to know about?
  • Client review feature within Lightroom
  • Lightroom across platforms,other computers and devices
  • Saving as a DNG or RAW?
  • When to go to Photoshop instead of Lightroom?
  • Advice on starting with Lightroom
  • Tips on what we should know about Lightroom that we haven’t touched on
  • Where can you find Julieanne Kost?

Jake Peterson

Jake has spent his whole life in photography without knowing how much it was influencing him. From the time he was two weeks old, being carried around in his parent’s arms from one endangered species research project to another, to college where he discovered his desire for exploring the world and sharing it with everyone else; he was taught, trained, and studied under other photographers.

Now in his early twenties he has already earned his place in the photography realm, having numerous articles and photographs published in a variety of magazines and websites. Jake has become an internationally published Aviation Photographer with work being featured consistently in magazines in other countries. Having completed multiple commercial shoots Jake continues to strive towards capturing more romantic and interesting photographs further advancing his own knowledge and along with those that follow his work.

  • Who is Jake Peterson?
  • What kind of photographer is Jake?
  • What are some of the projects he has going on?
  • What kind of training did he have as a photographer?
  • What got him into Photography?
  • What does  photography mean to him?
  • How his blog helped?
  • Why was Photoshop World special for him this year?
  • It comes down to you as a person and photography
  • Where can you find Jake?

This Post Sponsored by:

Perfectly Clear for Photoshop or Lightroom is all about saving you time so you can focus on doing what you love best. Get a free trial of the award winning plug-in here.

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The HDR Learning Center. Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft

Arizona Highways Photo Workshops. For more than 30 years, Arizona Highway Photo Workshops has been committed to helping photographers find inspiring destinations, quality education and spectacular images. Get more information (and enter our contest) at http://www.ahpw.org/FindIt/

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lynda.com Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try lynda.com free for 10 days by visiting lynda.com/Photofocus

Direct download: PF10_15_15Podcast.mp3
Category:Audio podcast -- posted at: 9:30pm EDT