Photofocus

 

In this episode, Skip Cohen and Chamira Young chat with photographer and marketing expert Sarah Petty.

We discuss in detail:

  • Common marketing mistakes many photographers make
  • tips on pricing
  • the difficulty of being a "shoot and burn" photographers
  • picking a business model early on
  • the strategic things smart photographers do
  • ways to build relationships with our clients
  • the lack of correlation between taking great photos and making money (especially when you're not business-minded)
  • the drawback of trying to please everyone
  • the power of saying "no"
  • practical steps for planning your marketing for 2018
  • systemizing your business
  • how to create your marketing plan
  • where to get the most "bang for your buck"

 

You can find Sarah at:

 

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Have suggestions on future topics you want us to cover? Email us:

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter
  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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Direct download: Mind_Your_Own_Business_Photofocus_Podcast_February_9_2018_High.mp3
Category:Audio podcast -- posted at: 12:45am EDT

Remember to check out our great sponsors including TruLife acrylic face mounted prints and join the raffle for huge prizes here.

In this episode, Levi Sim talks with photographer Bill Konway about his career in photography spanning more than 30 years and a whole lot of changes. This episode is brought to you by TruLife face mounted acrylic prints.

They discuss:
-Bill's start in photojournalism
-Stories from Bill's days at the paper
-Transition from dark room to film scanning
-Transition from Large format to 35mm
-Transition to freelance work
-Transition to commercial work in the outdoor and hunting/fishing industry
-Strategies for retaining clients

Direct download: pf_podcast_2-2-18.mp3
Category:Audio podcast -- posted at: 10:20pm EDT

Levi sits down with Sharky James.

 

They talk about their photographer heroes, the industry and more including how he got started in the industry.

 

Then a fun round table with Pamela Berry, Levi Sim, Bobbi Lane and Kevin Ames as they discuss 2018 trends, goals and tradeshows for the upcoming year.

Direct download: Jan19th2018podcast_mixdown.output_01.mp3
Category: -- posted at: 3:24pm EDT

Get the show here or get it on iTunes — Please post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about the benefits of having a special photography projects with Stacy Pearsall.

We discuss in detail:

  • How Stacy was brought out of a dark place through the Veteran's Portrait Project
  • How having special projects can making a change in the community
  • How special products can bring emotional freedom to photographers
  • The benefits of being helpful to others
  • How PhotoShelter helps Stacy present her images online
  • How each image tells a story
  • Effectively connecting with and telling the story of your subject 

You can find Stacy at:

Start your FREE trial of PhotoShelter

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PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

 Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_January_17_2018_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about customer service with expert Shep Hyken.

We discuss in detail:

  • how to stand out with our photography clients
  • making every moment count
  • building loyalty
  • the combination of customer service + a great product
  • the expectations of the customer
  • cultivating customers for life
  • the process of operating beyond our own personal assumptions as photographers
  • identifying every single touch point with our clients
  • "Moments of truth"
  • the "F-bomb" of customer service
  • mediocrity as an enemy
  • creating moments of magic
  • tips for actually being effective on social media
  • responding to personal complaints on social media

You can find Shep at:

  • Hyken.com - His free newsletter to get tips on customer service
  • ShepTV.com - His YouTube Channel with 500+ videos

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_January_12_2018_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT

The Infocus Interview Podcast | Photofocus Podcast December 22nd 2017

Levi sits down with Kevin Dooley

How long has he been shooting profesionally?

  • How has he maintained his business?
  • How did he get into wildlife photography
  • Africa talk
  • How to understand animals?
  • What trips are coming up?
  • Where can we find out more information?
  • Gear talk
  • What to consider when going on a safari?

 

Next Levi talks with Jim Welninski

  • Who is Jim?
  • What kind of photographer is Jim?
  • Should we compete and why?
  • Experience taking pictures and how
  • How to think about photography?
  • Post Production talk
  • What should we think about when shooting HDR?
Direct download: dec22apodcast_mixdown.output.mp3
Category:general -- posted at: 9:29pm EDT

Get the show here or get it on iTunesPlease post a review on iTunes.

 In this episode, Skip Cohen and Chamira Young chat with photographer and educator Tony Corbell about running a brick and mortar photography studio.

We discuss in detail:

- The in’s and out’s of having a studio space
 
- The advantages and also challenges of running a brick and mortar studio
 
- Work/life balance
 
- Realistic pricing when running a physical studio
 
- Building trust within your community
 
- Effective networking and collaboration
 
- the essential equipment list for every studio
 

You can find Tony at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 
  •  

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

 
Direct download: Mind_Your_Own_Business_Photofocus_Podcast_December_9_2017_High.mp3
Category:Audio podcast -- posted at: 5:00am EDT

Levi Sims sits down with Julio Cortez who is an AP photographer

How does Press photos work?

Getting paid?

What is Dollar Rule?

What is Julio's speciality?

What's Julio's gear set up?

Workflow when out in the feild

Where to find Julio?

 

Next Levi sits down with Mike Goldner from Astisan HD

Who is Mike Goldner?

Difference between labs

Lighting and how it's affecting your prints

Why your prints look different from your screen?

Printer differences

Color Space talk

UV light exposure and what it does to your prints and how to combat it

What's a acrylic print?

Putting prints into your environment

 

Direct download: dec1podcast_mixdown.output.mp3
Category: -- posted at: 11:59pm EDT

Richard Harrington sits down with Brad Malcolm from Perfectly Clear

  • What's new with the latest update?
  • Discussion of the plug-in w/more applications
  • What is intelligent auto?
  • What other features and adjustments should we know about?
Direct download: PC_Podcast_mixdown.output.mp3
Category: -- posted at: 1:51pm EDT

In this episode, Skip Cohen and Chamira Young chat with Tamara Lackey about the role that education plays in running a successful photography business.

We discuss in detail:

  • The importance of physical interaction in education
  • Thinking on your feet and the ability to interact with people
  • Evolving as a person vs being stagnant (sometimes we become blind to our own imperfections)
  • PPE, WPPI, Imaging USA, and Shutterfest
  • Pre-determining what do you want to learn BEFORE going to a conference. Making a game plan and taking notes
  • After a conference, reserving a "cool down" period in order to implement what you learned
  • The importance of learning how to market consistently
  • The challenge of having a healthy work/life balance

 You can find Tamara at:

 

Sign up for Adobe Stock and submit your video content!

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com  

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_November_10_2017_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT