Photofocus

In this episode, Skip Cohen and Chamira Young chat with Tamara Lackey about the role that education plays in running a successful photography business.

We discuss in detail:

  • The importance of physical interaction in education
  • Thinking on your feet and the ability to interact with people
  • Evolving as a person vs being stagnant (sometimes we become blind to our own imperfections)
  • PPE, WPPI, Imaging USA, and Shutterfest
  • Pre-determining what do you want to learn BEFORE going to a conference. Making a game plan and taking notes
  • After a conference, reserving a "cool down" period in order to implement what you learned
  • The importance of learning how to market consistently
  • The challenge of having a healthy work/life balance

 You can find Tamara at:

 

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Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com  

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Direct download: Mind_Your_Own_Business_Photofocus_Podcast_November_10_2017_High.mp3
Category:Audio podcast -- posted at: 4:00am EST

In this episode, Skip Cohen and Chamira Young chat with Bryan Caporicci about the concept of "Experience Design," also known as creating great experiences for your clients. We discuss in detail:

  • The various shifts the photography industry is going through
  • The concept of having empathy for your clients, and putting yourself in their shoes
  • Shifting your focus to put the client's experience at the center of your photography business
  • The biggest pain point on both fronts – for both photographers and their clients, as well as what we can do about it
  • Mapping out the customer experience and exploring ways we can personalize the client experience

You can find Bryan at:

SproutingPhotographer.com: You will find Bryan's podcast, as well as his articles and calculators for photographers who want to improve their business.

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_October_13_2017_High-1.mp3
Category:Audio podcast -- posted at: 4:00am EST

This month we focus on... focus!  That is right after our eclipse wrap-up until the next eclipse gets close.

 

Links from the show:

Photomatix Facebook Page:
www.facebook.com/hdrsoft

Pepper’s San Francisco Eclipse Photos:
www.pepperazzi.photos

 

 

Story of the epic eclipse photo by Andrew Studer and Ted Hesser:

http://travel.resourcemagonline.com/2017/08/the-story-behind-the-viral-photo-of-a-rock-climber-in-front-of-the-solar-eclipse/17997/

 

Find Levi:

www.levisim.com
instagram.com/photolevi

Find Pepper:

www.panoramanetwork.com
instagram.com/rpepper

Have suggestions or questions to be used on the show? Email us here:

-Levi Sim: levi@photofocus.com

-Ron Pepper: pepper@photofocus.com

Get the show here or get it on iTunes — Don’t forget to post a review on iTunes.

Direct download: Problem_Solving_Sept_2017_mixdown.mp3
Category:Audio podcast -- posted at: 1:55am EST

In this episode, we chat with portrait photographer Lori Nordstrom about promoting your photography business. Specifically, we chat about:

  • The importance of doing your research before reaching out to prospective clients
  • The concept of "owning your zipcode"
  • Picking up the phone for reaching out to businesses
  • Using emails to reach out to individuals
  • Building your network and making lists
  • The timeline of putting on a promotion for your photography business
  • Throwing special portrait parties and the process of upselling afterwards
  • The concept of cause-related marketing, as well as giving back to your community
  • Planning your charitable marketing campaigns to make a profit -- which allows you to give more

Check out Lori's 20 Marketing Ideas (free!) Ebook:

You can find Lori at:

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com  

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_September_8_2017_High.mp3
Category:Audio podcast -- posted at: 4:00am EST

This month we close out our eclipse ideas with advice from an expert, then some quick advice for anyone unsure about sensor dust.

 

Links from the show:

Q&A on solar eclipse HDR: https://www.hdrsoft.com/resources/hdr-for-solar-eclipse.html

Jean-Marc Lecleire, Astrophotographer: https://www.facebook.com/jeanmarc.lecleire

HDRsoft Facebook Page:  www.facebook.com/hdrsoft

onXmaps:  https://www.onxmaps.com

 

Find Levi:

www.levisim.com
twitter.com/photolevi

Find Pepper:

www.panoramanetwork.com
twitter.com/ronpepper

Have suggestions or questions to be used on the show? Email us here:

-Levi Sim: levi@photofocus.com

-Ron Pepper: pepper@photofocus.com

Get the show here or get it on iTunes — Don’t forget to post a review on iTunes.

Direct download: ProbelmSolvingAug2017.mp3
Category:Audio podcast -- posted at: 8:07am EST

In this episode, we chat with wedding photographers Justin and Mary Marantz about:

  • the element of timeless storytelling through images
  • building trust and connecting with each couple in a unique way
  • repelling the wrong clients and attracting the right clients
  • the value of printed, physical products
  • putting together a great album for your clients
  • knowing your why
  • creating a truly wonderful experience for your clients
  • dealing with the stress of shooting weddings
  • being prepared with both equipment and knowledge
  • dealing with the challenges of social media when shooting weddings

You can find Justin and Mary at:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_August_11_2017_High.mp3
Category:Audio podcast -- posted at: 3:00am EST

Levi Sim and Ron Pepper discuss how location access can help make better photos, and ideas for access that anyone can try.  First we'll follow up on last month's show about the eclipse.

 

Find Levi:

www.levisim.com
twitter.com/photolevi

Find Pepper:

www.panoramanetwork.com
instagram.com/rpepper

Have suggestions or questions to be used on the show? Email us here:

-Levi Sim: levi@photofocus.com

-Ron Pepper: pepper@photofocus.com

Direct download: ProblemSolvingJuly2017.mp3
Category:Audio podcast -- posted at: 9:41pm EST

In this episode, we chat with renowned fashion photographer Lindsay Adler about:

  • The pivotal moments in her life that influenced her career
  • The importance of studying business in addition to photography
  • Seeking wise council from others
  • Knowing the technical reasons behind why an image is "good" or "bad"
  • Finding your own style and seeing photography as an art
  • Taking constructive criticism and using it to your advantage to improve your skills as a photographer
  • Building relationships with related vendors
  • The artists that have influenced her work
  • The struggle between being happy with your work and also continuously striving to improve

You can find Lindsay Adler at:

- Lindsey on Instagram @lindseyadler_photo
- LindsayAdlerPhotography.com
- LearnwithLindsay.com

Have suggestions on future topics you want us to cover? Email us:

- Skip Cohen: skip@mei500.com
- Chamira Young: chamira@photofocus.com

Share This Podcast!
- Please share this podcast with your friends and also subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_July_14_2017_High.mp3
Category:Audio podcast -- posted at: 3:00am EST

Levi and Pepper talk about the upcoming full eclipse of the sun and some ideas to make the opportunity unique to you. We also take a minute to think about basing a photo business on a single platform -- which might suddenly change!

Find Levi:

www.levisim.com
twitter.com/photolevi

Find Pepper:

www.panoramanetwork.com
twitter.com/ronpepper

Have suggestions or questions to be used on the show? Email us here:

-Levi Sim: levi@photofocus.com

-Ron Pepper: pepper@photofocus.com

Direct download: podcastJune16.mp3
Category:Audio podcast -- posted at: 3:02am EST

The Photofocus InFocus Interview Show Special Interview. I’m your host, Vanelli.

On today's show we have photographer and inventor of the Platypod, Larry Tiefenbrunn interviewed by Levi Sim.

The PhotoFocus InFocus Interview Show is brought to you by the Generous Support of:

  • HDRsoft – makers of Photomatix software and where right now you can go to the Photofocus site and get 44 FREE presets.
  • Perfectly Clear by Athentech – the software that makes our pictures look GREAT with minimal effort.
  • B&H – providers of quality gear at great prices.

Each week we have new and dynamic podcasts for you here at Photofocus, so make sure you tune in every week. We love to know what you thought of the show and you can always give me Feedback @vanelli on Twitter or in the comments section on the Photofocus podcast post page for this episode.

Until next time, this is Vanelli encouraging you to get out there and Be Creative!
Get the show here or get it on iTunes — Don’t forget to post a review on iTunes.