Photofocus Podcast

My guest is Content Director for Emerald Expositions, the group responsible for Photography conferences WPPI and Photo Plus along with magazines PDN and Rangefinder. Please welcome Arlene Evans.

Topics include discontinuing PDN magazine, Rangefinder shifting to an all-digital content hub with the WPPI exclusive edition distributed at the show, greater integration between Rangefinder and WPPI, and
the state of the photography industry as a whole.

Be sure to let us know if you have any thoughts or questions in the comments section. We do our best to answer all questions in a timely manner.

You can be the next guest on our podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Then write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Thanks for listening! This InFocus Interview Show episode is brought to you by our partners, Lume Cube and Drobo. If you like these InFocus Interviews, please consider supporting them and sharing these links with your friends!


Welcome to Beyond Technique, the podcast that empowers photographers to bring their businesses to the next level.

Today, Skip Cohen and Chamira Young discuss 29 ways to start your year off right! From marketing to networking to reviewing your price list, we talk about ways to make 2020 better than ever!

Beyond Technique

The 29 tips we discuss:

  • Develop a routine to start each day
  • Review your policies and get them off your website
  • Review your price list
  • Feed your brain, don't go stagnant, new things are developing all time – read something inspirational
  • Check your website and blog from different platforms – just because it looks good on Chrome doesn’t mean it’s working in Safari
  • Keep a journal: this can vary per person, separate from my to-do list
  • Review your database of customers
  • Keep in touch with key clients
  • Schedule one promotion a quarter – they don’t have to be big – even something as simple as an email/direct mail blast is a promo
  • Call your lab and ask, “What’s new?”
  • Meet with your accountant early
  • What gear do you need?
  • Rent before you buy
  • Start a networking luncheon - relationship building
  • Review your galleries and clean them up
  • Build stash of blog posts – if you’re not posting at least twice a week, stop blogging
  • What conventions/conferences are you attending in 2020 – hotel reservations, airfare
  • Never eat alone at a convention – breakfast, lunch and dinner
  • Hit YouTube and follow your favorite icons
  •  Take classes outside your comfort zone, it’s the only way to grow
  • Second shoot for another photographer – for free!
  • Check to make sure your insurance is up to date
  • Partner with other companies
  • Host and open house (check it out here)
  • Get your work on display in a local restaurant, dr’s office etc.
  • Get enough sleep, exercise
  • Pay attention to burnout
  • Ask for help when you need it - editing questions - reach out to other photogs in your area, and online
  • Hug your spouse…keep your family plugged into what’s going on with your business

 

Be sure to let us know if you have any thoughts or questions in the comments section. We do our best to answer all questions in a timely manner.

 

The next level in tripod heads is about to change.

We're excited to share news about a new revolutionary product! Join us (free registration) on “The Grid” with Scott Kelby (Kelbyone.com/livewebcast) Wednesday on January 15, 2020 at 4pm EST.

Don't miss the launch! For more information, visit Platyball.com. Special bonus of a FREE Platypod Ultra for all first day backers!

 

Platypod and Platyball

 

You can be the next guest on our podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to skip@mei500.com or chamira@photofocus.com, with the subject line BEYOND TECHNIQUE IDEA. Then write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Thanks for listening! Don’t forget to share this episode with your friends. You can also listen on iTunes; we’d love it if you could post a review!

Direct download: Beyond_Technique_Photofocus_Podcast_January_15_2020_High.mp3
Category:Audio podcast -- posted at: 10:18am EDT

Welcome to Mind Your Own Business, the podcast that helps photographers improve their business and their lives.

Today, we chat with wedding photographer and educator Vanessas Joy. Join us as we discuss setting client expectations, relationship building, and more!

Vanessa Joy Mind Your Own Business

Topics include:

  • How Vanessa got started in her career, and how she gained valuable knowledge
  • Trends in education and the areas photographers struggle the most
  • What products are hot with clients
  • How she utilizes relationship building in her photography business
  • The useful, practical secrets to posing large groups quickly
  • How to make your photography business stand the test of time
  • The role of client education and managing client expectations
  • Advice for photographers just starting out

Vanessa can be found at:

Be sure to let us know if you have any thoughts or questions in the comments section. We do our best to answer all questions in a timely manner.

You can be the next guest on our podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to skip@mei500.com or chamira@photofocus.com, with the subject line MIND YOUR OWN BUSINESS IDEA. Then write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Thanks for listening! Don’t forget to share this episode with your friends. You can also listen on iTunes; we’d love it if you could post a review!

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_January_10_2020_High.mp3
Category:Audio podcast -- posted at: 10:20am EDT

My guest has been in the photographic industry his entire adult life. He is a Marketing & Social Media guru who has written numerous books, has spoken at all major photography conferences and has host thousands of Podcasting hours helping photographers reach their potential. Please welcome Skip Cohen.

Topics include goal-setting, matching your target audience, how to relax and recharge yourself and taking stock of your assets and what you need to work on.

Be sure to let us know if you have any thoughts or questions in the comments section. We do our best to answer all questions in a timely manner.

You can be the next guest on our podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Then write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Thanks for listening! This InFocus Interview Show episode is brought to you by our partners, Lume Cube and Drobo. If you like these InFocus Interviews, please consider supporting them and sharing these links with your friends!

Direct download: Infocus_Interview_Show-_Goal_Setting_with_Skip_Cohen.mp3
Category:Audio podcast -- posted at: 12:00pm EDT

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