Photofocus Podcast
This week's podcast catches up with two very different topics to help you with your photography.  First up we catch up with fashion and portrait photographer Lindsay Adler and learn some ways to make your subject look their best.  Then we talk with Bill Sorenson about marketing photography.
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Lindsay Adler

Lindsay Adler is a professional portrait and fashion photographer based in New York City. Her editorial work has appeared in numerous fashion and photography publications internationally including Noise, Bullett Magazine, Essence, Zink Magazine, Rangefinder and dozens more. A clean, bold and graphic style has become the hallmark of her work, making her in-demand for clients across the world.

Her portrait and commercial work includes look books, accessory lines, hair campaigns, cosmetic campaigns, professional athletes, television series promos and more. She is always working on new ways to share her passions and knowledge with others, and each year she lectures tens of thousands of photographers world-wide. She attributes a lot of her success to her parents NEVER suggesting that she ‘get a real job’ and encouraging her to pursue photography even in her pre-teens.

Learn about:

  • How did Lindsay get involved with portrait & fashion photography?
  • How does she coach her subjects?
  • The journey to getting your goal in the image to getting better.
  • Classes Lindsay is teaching is Photoshop World?
  • Practical advice for photographers starting out
  • Is there a discrimination against age/sex in the industry?
  • Where does Lindsay go to recharge creativity?
  • Where else can you find Lindsay teaching?
  • Cross pollination of photography genres
  • Where can you find Lindsay?

Lindsay Adler will also be a presenter at this year's Photoshop World.

Bill Sorenson

For over 40 years, Sorenson Photography has photographed thousands of customers from coast to coast. Photographers William Sorenson and Niels Arnason's portraits display a unique blend of timeless expression, dramatic artistry and handcrafted finishing to enjoy for generations to come. He is also well-known for his photo workshops on how to market and manage a photography business.

  • Where is Bill from?
  • How long has Bill been in the photography industry?
  • How has the market changed over the years?
  • What is Bill doing now?
  • Marketing Tips on Passive Marketing vs. Agressive Marketing
  • Selling Photography
  • Emotion, Expectation, Value, and Experience
  • Tips of building the emotion while shooting
  • Need to show what you want to sell
  • Eliminate & Avoid objections
  • Show Collections of portraits
  • Where can you find Bill? 
  • Embrace Knowledge

This Post Sponsored by:

Photoshop World. Learn more in 3 days than you have in 3 years. Photoshop World is the leading conference for Photographers, Photoshop and Lightroom users. August 11-13, 2015.

Arizona Highways Photo Workshops. For more than 30 years, Arizona Highway Photo Workshops has been committed to helping photographers find inspiring destinations, quality education and spectacular images. Get more information (and enter our contest) at

Creative Cloud Photography planTake your best shot and make it even better with the Creative Cloud Photography plan. Get all the essential tools, including Adobe Photoshop Lightroom and Photoshop, to craft incredible images every day, everywhere — whether you’re a beginner or a pro. It’s all your photography. All in one place.

Urban Photographer of the Year. Now in its ninth year, the global competition challenges photographers to capture what urban means to them through the theme “Cities at Work." The competition is free to enter and open to both professional and amateur photographers. The winner will be able to choose a luxury photo safari from a range of exotic locations sponsored by CBRE. For more, please visit the competition’s official website at

The Big DealGet more than $4,000 of photography resources for just $99.  The bundle includs software, video training, ebooks and more. Plus 20% of each bundle goes back to charity. Learn photography anytime, anywhere, and at your own pace—from bite-sized tutorials to comprehensive courses. Try free for 10 days by visiting

The HDR Learning Center Check out new ways to use High Dynamic Range photography to make compelling images. Free tutorials and posts to get results. Produced in partnership with HDRsoft

Direct download: PF_06_05_15.mp3
Category:general -- posted at: 11:11am EST