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Photofocus Podcast

Peter Hurley & Ed Greenberg | Photofocus Podcast 2/25/14

Feb 25, 2014

This week's podcast features two diverse subjects who both have interesting perspectives on the photo industry.  First up Rich Harrington catches up with portrait photographer Peter Hurley who's well-known for his approach to head shots.  Melissa Niu then speaks with Ed Greenberg about the rights of photographers.

It turns out that both our guests will be speaking at Photoshop World in April.  Be sure to catch them both (and save on registration with the code PSWFOCUS414).

Peter Hurley

Peter Hurley is a New York photographer who found his way behind a camera after starting his career in front of one as a model and actor. He first picked up a camera to photograph his work making the US Sailing Team for the Olympics. This lead to a mentorship with photographer Bruce Weber who encouraged him. He's since gone on to shoot advertisements for Levi's, Reebok, DKNY, Johnnie Walker and Axe Deodorant to name a few.

Learn about:

  • How Peter started as a photographer
  • What's the key to his work?
  • What Peter does when he meets a new client?
  • Why the jaw matters when taking a portrait or headshot.
  • What you can learn from Peter at Photoshop World.
  • Top headshot blunders
  • How to direct your subjects.
  • Why personality can make the difference
  • How to gain confidence when working with clients
  • How to maintain a connection with you subjects from behind the camera
  • Were to find Peter and closing advice

Ed Greenberg

Ed Greenberg has been a litigator practicing in New York City for over thirty years. He's represented some of the top photographers and illustrators in the business as well as the average Joes and Janes striving to make a name for themselves. He has been on the faculty and a guest lecturer in the Masters Program in Digital Photography at The School of Visual Arts in New York and has lectured nationwide on photographers’, artists’ and models’ rights.


  • How Ed got involved in photography law
  • Ongoing problems photographers are facing right now
  • How can a photographer avoid giving their work away for free?
  • Paperwork and being a photographer
  • Why you shouldn't take legal advice from someone who is not an attorney.
  • What can photographers just starting out do?
  • Photographers and being Business minded
  • Trusting your gut.
  • Social Media Advice
  • Where can you find Ed Greenberg