Feb 9, 2018
In this episode, Skip Cohen and Chamira Young chat with photographer and marketing expert Sarah Petty.
We discuss in detail:
- Common marketing mistakes many photographers make
- tips on pricing
- the difficulty of being a "shoot and burn" photographers
- picking a business model early on
- the strategic things smart photographers do
- ways to build relationships with our clients
- the lack of correlation between taking great photos and making money (especially when you're not business-minded)
- the drawback of trying to please everyone
- the power of saying "no"
- practical steps for planning your marketing for 2018
- systemizing your business
- how to create your marketing plan
- where to get the most "bang for your buck"
You can find Sarah at:
- JoyofMarketing.com
- SarahPetty.com
- sarah.petty on Facebook and Instagram
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- Learn how to shoot better video with the weekly Photofocus DSLR column
Have suggestions on future topics you want us to cover? Email us:
- SkipCohenUniversity.com
- @SkipCohen on Twitter
- Skip Cohen: skip@mei500.com
- Chamira Young: chamira@photofocus.com
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