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Photofocus Podcast

Feb 9, 2018


In this episode, Skip Cohen and Chamira Young chat with photographer and marketing expert Sarah Petty.

We discuss in detail:

  • Common marketing mistakes many photographers make
  • tips on pricing
  • the difficulty of being a "shoot and burn" photographers
  • picking a business model early on
  • the strategic things smart photographers do
  • ways to build relationships with our clients
  • the lack of correlation between taking great photos and making money (especially when you're not business-minded)
  • the drawback of trying to please everyone
  • the power of saying "no"
  • practical steps for planning your marketing for 2018
  • systemizing your business
  • how to create your marketing plan
  • where to get the most "bang for your buck"


You can find Sarah at:


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Have suggestions on future topics you want us to cover? Email us:

  • @SkipCohen on Twitter
  • Skip Cohen:
  • Chamira Young: 


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