Photofocus

Welcome to the Mind Your Own Business Podcast! Today we chat with advertising photographer Nick Vedros.

All images © Nick Vedros

We discuss:

  • How Nick got his start in photography
  • How he capitalized on a rare opportunity to get his work out to the public
  • Pushing the envelope on creativity and relationships
  • Designing his career around the lifestyle that he wanted
  • Working with an ad agency
  • How the work of Gary Larson and Norman Rockwell influenced his work
  • The role of storytelling in his body of work
  • How Nick incorporates fun into his photo concepts
  • The process of building a "super studio" and built a name nationally
  • Building relationships with advertising companies
  • Nick's advice for photographers who want to break into advertising photography
  • How to look for openings in the market you can capitalize on

 

You can find Nick at:

  • Vedros.com: Nick's portfolio site
  • @vedros on Instagram
  • @Vedrosphotography on Facebook

Have suggestions on future topics you want us to cover? Email us:

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.


In this special Meet a Photofocus Author edition we catch up with Scott Wyden Kivowitz.

Scott shares his many contributions to photography as well as work with Photofocus.

Topics:

  • Having a dual career.
  • His first 3 Photofocus articles.
  • His ideas for future Photofocus articles.

To learn more about Scott, visit his blog.

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You can be the next guest host on our podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software


In this episode:

Digital Artist and Photo Retoucher Dennis Dunbar shares his insight on photo retouching and how photographers and retouchers work together.

Topics:

  • Working with agencies
  • How he and photographers work as a team.
  • What software he uses for retouching and why.

To learn more about Dennis, visit his blog

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

Direct download: The_Infocus_Interview_Show_with_Dennis_Dunbar_November_30_2018.mp3
Category:Audio podcast -- posted at: 2:00pm EST

In this episode:

Photo editing guru Unmesh Dinda shares his insight on how to become more efficient at photo editing.

Topics:

  • Concepts and theories on photo editing
  • How he prepares for tutorials
  • How he uses Skylum's Luminar in his workflow
  • Visit PiXimperfect for photo editing tutorials

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

Direct download: Infocus_Interview_Show_with_Unmesh_Dinda_November_23_2018.mp3
Category:Audio podcast -- posted at: 2:00pm EST

 

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. In today's episode we chat with sports photographer Brad Mangin.

All images copyright Brad Mangin Photography All images copyright Brad Mangin Photography

 

We discuss:

  • How Brad got started in sports photography
  • Lessons learned from the great icons
  • Paying dues and working hard
  • The role of relationship building
  • The challenges of being a sports photographer today
  • Jumping on trends
  • The role of PhotoShelter in his business, especially with his massive archive of images.
  • Advice for photographers who want to break into sports photography
  • The importance of learning lighting

You can find Brad at:

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.


Welcome to the Mind Your Own Business Podcast! Today we chat about your holiday marketing plan, as well as planning tips for the year ahead.

We discuss:

  • Christmas cards: Always use a photo you've taken, and always include your logo and studio information as well. In addition to it being a product you can sell to your clients. Christmas cards (or even gift baskets!) are a great way to recognize vendors that support you.

  • A holiday open house: An open house is a great way to recognize your past clients, and it can be done even if you don't have a studio. Rent a space if you need to. Have fun with it!

  • Utilize your blog: Post holiday tips, along with events in your community.

  • Teach your clients to take better photos through workshops. It may seem counterintuitive, but teaching your clients how to take better photos of their families actually helps you stand out as THE photo expert in the circle of influence.

  • Partner with organizations in your community. Start planning for the year ahead which organizations you want to work with next year. Cause-related marketing is powerful.

  • Figuring out tradeshows and conventions you're planning on going to. Now is the time to start planning which conventions you want to go to next year. Conventions are a great a time to open up new opportunities, and even scout out new equipment. Arrange to have meet up with people for meals beforehand. Know what booths you want to hit. Have a followup strategy after the event, such as a "nice to meet you" email, or even a thank you card.

  • Select "marketing partners" for 2019: Reach out to businesses that shares your audience. Refer work to each other. Put together a booklet of recommended vendors. For example, if you're a wedding photographer, that would be dress makers, florists, caterers, event halls, bakeries. The key is to make friends with these folks and be helpful to them. It's all about building relationships!

Have suggestions on future topics you want us to cover? Email us:

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.


In this episode:
 
Photographer and business coach Mark Rossetto shares his insight on enhancing the client experience and building your client list.
 
Topics:
  • Mark’s history as a family photographer in the UK and in Brisbane, Australia
  • Mark’s story of overcoming a speech impediment, and how to talk to people face-to-face
  • Using the client experience wheel to create a well-rounded client experience, including what you sell and how you sell them
  • Coming up with the right business model for your lifestyle
  • Small wins to make a difference and enhance your client experience
  • How to get started with coaching with Mark

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software
Direct download: The_Infocus_Interview_Show_with_Mark_Rossetto_November_2_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this special Meet a Photofocus Author edition we catch up with Levi Sim.

Levi shares his many contributions to photography as well as work with Photofocus.

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software
Direct download: The_Infocus_Interview_Show_with_Levi_Sim_October_26_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

 

All images copyright Jeremy Horner Images

  

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with travel photographer Jeremy Horner.

We discuss in detail:

  • Relationship building and interacting with people
  • The role of books and publishing in his business
  • Advice to new photographers
  • The importance of following your passion and looking inside yourself
  • Tips for successful street photography
  • The process of building trust with the people you photograph
  • The learning process involved with travel photography
  • How stock and travel photography have changed over time
  • How PhotoShelter helps with Jeremy's business
  • Photography as a great "equalizer"
  • The trap many photographers fall into when they first start out
  • Advice for photographers wanting to break into travel photography

You can find Jeremy at:

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

 

Direct download: beyond_technique_jeremy_horner.mp3
Category:Audio podcast -- posted at: 8:00am EST

Welcome to the Mind Your Own Business Podcast!

 

Images copyright David Scruggs and Jill Smith, One Soul Photography

 

Today we chat with wedding photographers David Scruggs and Jill Smith about several things that define a photographer as a professional, so that you not only rarely miss those important moments in a subject's life, but NEVER compromise on the quality of an image:

  • Listen, listen, listen - your role when capturing memories is to know and understand your client. That can only come with listening to them and building a relationship based on understanding their needs. You have to see the world through their eyes.
  • Never compromise your skill set - Being a photographer is about meeting your client's needs and having the skills to photograph at any time, regardless of the degree of difficulty. Of course there will be times when something that comes up that's simply over your head, but that doesn't change the importance of a never-ending quest for your own education.
  • Backup gear - When you least expect it, something is going to go wrong with your gear. Normal wear and tear, a dropped camera body or lens, a piece of equipment stolen - NEVER be without backup gear for those "just in case" moments.
  • Always be on time - Your clients trust you to be where you're supposed to be and always on time. And, even if you arrive just a few minutes late, you've created stress that wasn't necessary.
  • Keep your promises - NEVER make a promise you can't keep.
  • Build a relationship - In any business, but especially photography, it's important to build an ongoing relationship both leading up to an event and especially afterwards. Your success is about your ability to build trust.
  • Exceed expectations - Remember - "There are no traffic jams along the extra mile!" Roger Staubach
  • Love your career choice and show your passion for capturing memories - You can't capture images that tug at people's heartstrings if your own heart isn't in it!
  • Recognize the need for change - Whether it's your own style or simply tracking consumer trends, being a pro is about adapting and being able to stay relevant to consumer demands.
  • Support your associates and the industry - While this is outside the client/photographer relationship, a strong network can also help you through some of the most difficult challenges. Be involved in your local guild or association. Be helpful to other photographers and you'll find they'll also be there for you. Things come up that just aren't planned, but working together there's nothing you can't accomplish.
  • Have fun and be fun to work with - "Fun" is one of those words so often lost in business today. Building trust, capturing memories and being an outstanding artist has a core focus on loving what you do. Everybody has a bad day now and then, but being a professional photographer is about loving people and seeing the world through their eyes and often heart.

 

You can find David and Jill at:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Jill_and_David.mp3
Category:Audio podcast -- posted at: 8:00am EST

In this episode:

Dog Photographe Kaylee Greer talks about her new TV series Pupparazzi and shares tips on how to work with pets.

Topics:

  • How she got started
  • Building a business from your passion
  • Tips for starting out in pet photography  
  • Her new show, Pupparazzi.

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Direct download: Infocus_Interview_Show_with_Kaylee_Greer_September_28_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

Get the show here or get it on iTunes — Please, post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level.

 

All images copyright Christian VIzl All images copyright Christian Vizl

 

Today we chat with award-winning underwater photographer Christian Vizl. We discuss in detail:

  • the role of conservation in his body of underwater work
  • how having a higher purpose can drive your photography business forward
  • how he creates such clear, brilliant photos
  • how he raises awareness for the plight of underwater life
  • the art of storytelling through underwater, and how it influences conversation efforts
  • the effects of our daily lifestyle on the environment
  • simple changes we can make that will help marine life
  • how PhotoShelter helps him run his business
  • his book coming out in April 2019

You can find Christian at:

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_September_19_2018_High.mp3
Category:Audio podcast -- posted at: 12:40pm EST

Welcome to the Mind Your Own Business Podcast!

Get the show here or get it on iTunes — Please, post a review on iTunes.

 

All images copyright Scott Bourne Photography All images copyright Scott Bourne Photography

 

Today we chat with photographer, author, educator, Olympus visionary and President of Skylum, Scott Bourne about the following topics:

 

  • Staying cutting edge in your technique, as well as how you run your business
  • Fine-tuning your skillset
  • The importance of education
  • The impact your About Page can have
  • Personal and business growth, and how it occurs outside of your comfort zone
  • Re-evaluating your business processes
  • The role that listening to other's opinions can have in how you run your photography business
  • How to find inspiration when you feel "clogged" or uninspired
  • Scott's personal tips for being productive when time is limited
  • Scott's top recommendation for learning how to sell
  • Which do you need first, a client or a camera? Scott answers this question
  • The benefits of getting involved in your community organizations
  • The one thing that never changes in marketing
  • Exciting upcoming news with Skylum
  • The importance of loving what you do, and how it drives your business forward

 

You can find Scott at:

  • Skylum.com: Cutting edge photography editing software
  • ScottBourne.com: Check out Scott's work
  • FB and Twitter @scottbourne
  • Instagram: @bourne.scott

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_September_14_2018_High.mp3
Category:Audio podcast -- posted at: 10:26am EST

In this episode:

Photographer and Educator Sue Bryce shares her insight on The Portrait Masters Conference coming up in September.

Topics:

  • Why we need a portrait specific conference
  • How to maximize your experience at any conference
  • Why you should build relationships with vendors
  • Why you should network with other photographers
  • Why Portraits is the best business in the world and the best subject
  • Why portraits are important

If you like these Infocus Interviews, please support our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Direct download: Infocus_Interview_Show_with_Sue_Bryce_August_31_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this episode:

Working Photographer and Educator Spyros Heniadis shares his insight on how to organize your digital images.

Topics:

  • How to organize your digital images in any digital assets management program
  • Develop a proper naming convention for your images
  • Using Lightroom’s star and flag features to organize images
  • How to use Lightroom CC and Lightroom Classic together
  • Understanding the 321 Backup concept

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea.

Direct download: InFocus_Interview_Show_with_Spyros_Henratis_August_24_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level.

 

All photos copyright Jamey Price Photography.

 

Today we chat with motorsports and automotive photographer Jamey Price. We discuss in detail:

 

  • the power of being able to leverage your network
  • the benefit of being nice to people in the industry
  • the role of patience when growing a photography business
  • the role that stamina plays in photo sessions
  • how PhotoShelter makes Jamey's life easier
  • how Jamey overcame a big mistake in his business
  • how unexpected bumps in the road can turn out for the better
  • the challenge of online communication with clients and contacts
  • Jamey's advice for newbie photographers who want to break into motorsports and automotive photography
  • and more!

You can find Jamey at:

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

 

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_August_15_2018_High.mp3
Category:Audio podcast -- posted at: 10:51am EST

Get the show here or get it on iTunes — Please post a review on iTunes.

[Editor's note: A word of caution: There is some strong language and topics in this episode. In an abundance of respect in our listeners, we've chosen to list this one episode as explicit.]

In this episode, Skip Cohen and Chamira Young chat with boudoir photographer and educator Jen Rozenbaum.

 

Images copyright Jen Rozenbaum

 

We discuss in detail:

  • How photography allowed Jen to rediscover joy and re-integrate herself into the world
  • How Jen empowers women to celebrate their femininity shamelessly
  • How we should be more of ourselves
  • Creating a space of non-judgement and connection with photography clients
  • How we can change lives and embracing our power
  • Embracing natural beauty
  • The topic of beauty within our culture, and how that definition shifts
  • Not being afraid to take risks in order to find your passion
  • Taking risks, believing in yourself, and experiencing life
  • Life lessons, and what Jen learned about herself through the challenge of breast cancer

 

 

You can find Jennifer at:

 

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

 

Check out Adobe Stock's Content Guide For Shooting Ideas!

 

Have suggestions on future topics you want us to cover? Reach out!

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter and Facebook
  • skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_August_10_2018_High.mp3
Category:Audio podcast -- posted at: 11:59am EST

In this episode:

Photographer, Educator, Author and a Canon Explorer of Light, Roberto Valenzuela shares his tips on Lighting to Communicate.

Topics:

  • Lighting to Communicate
  • Why you need to Practice
  • YouTube Channel
  • Window Light vs. Reflector vs. Flash
  • Picture Perfect Lighting Workshop
  • Learning to be Proficient

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA.

Direct download: Infocus_Interview_Show_with_Roberto_Valenzuela_August_3_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this episode:

Photographer, Educator, and Author Rick Sammon shares how to plan a photo trip.

Topics:

  • How his Route 66 book is used as a planner and an onsite reference resource.
  • What apps are great to help plan for sun location, tides and viewing location.
  • How to use Pristine vision as an exercise to get the unique shots
  • Gathering ideas about the type of shots you want to get by looking at postcards and Google Images.
  • Rick walks us through a plan using the Oregon Coast as an example

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA.

Direct download: Infocus_Interview_Show_with_Rick_Sammon_July_27_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this episode:

Photoshop tutor and retoucher Andrew Kavanagh talks about the benefits of joining a Facebook group. Andrew runs one of the most successful Facebook Groups “Photoshop and photography” with over 300K members.

Topics:

  • What motivated Andrew to create the group
  • How members learn from top professionals
  • A resource to ask questions and share ideas.
  • Use of Facebook’s new Units section

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! MPB.com, ThinkTapLearn.com

Direct download: InFocus_Interview_Show_with_Andrew_Kavanagh_July_27_2018.mp3
Category:Audio podcast -- posted at: 9:50am EST

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

 

Images copyright Jay Watson

All images copyright Jay Watson Photography

 

We discuss in detail:

  • how Jay got started in photography
  • the art of staying focused
  • finding the right match in clients
  • building relationships and keeping in touch intelligently
  • the role PhotoShelter plays in the success of his business
  • the role of professionalism
  • self-correcting your professional path
  • advice for those wanting to break into lifestyle and editorial photography

 

Bonus! Here are 10 Tips of Jay's Tips for New Photographers

1. Start assisting. Make yourself available to other photographers. Start from the ground up as a volunteer assistant, 2nd assistant, and then to a 1st assistant as you get more experience.

2. Learn more about the photo business. Join EP, APA, or ASAP. Each site has terrific resources for business related info. Get the single best resource I have ever read: "Best Business Practices For Photographers" book by John Harrington. It’s a book. Study it!

3. Don't be afraid. Start shooting commercial jobs now and don't be afraid to ask for money. Yes you need experience, but you also can't afford to work for free. Learn about marketing, pricing, estimating, billing, and contracts Don’t take on an assignment that is over your head. Always be able to deliver.

4. Don't be so hard on yourself. Nobody ever said photography was easy, cheap, or fast. These are all misconceptions. It’s okay to make mistakes and to be frustrated. It takes years to gain experience. Embrace the hard work, and try to enjoy the process along the way.
 
5. Shoot great content that matches what your target audience needs. Hi ya!

6. Build the best website you can. Showcase your best work with 2-4 galleries (or genres of work) with roughly 12-30 images in each gallery. Don't build a gallery for every genre of photography. Show your focused strengths. Shoot a creative self portrait that is just as strong and creative as the work in your portfolio. Treat the bio portrait like an assignment portrait. Write a strong bio that avoids cliches in 2-3 short paragraphs. Mention your specialties, your experience, and a few personal facts about you. The site should be on your own domain name.

For both new and working photographers looking to refresh their careers:

7. Work on improving your technical skills. Experiment with new tools. Commercial work demands that you can produce work with some level of predictability. The more you know, the more reliable you become. It also builds up your own confidence, and will open up new creative doors. If you are lacking in certain skills like lighting or retouching - practice and look for a good workshop to fill the void.

8. Start a new body of work. New theme. New genre. Give yourself a new outlet to explore without any expectations.

9. Make art or photography part of your daily lifestyle. This means being active every single day of your life. This could be time spent looking at images, reading new techniques, practicing new skills, testing new gear, writing down ideas, sending emails to potential clients, researching, sharing/posting images, working on your portfolio, or of course shooting something new.

10. Don't let yourself get in the way. You can always find a reason not to shoot. Excuses like "I need more time, more money, more equipment, better locations, or better subjects" will easily keep you from moving forward. Make due with what you have, rent gear, and find creative workarounds. It’s never going to get easier. You know what to do so just do it.

 

You can find Jay at:

  • Jaywatson.com
  •  Find Jay on Twitter and Instagram at @jaywatsonphoto

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

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PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_July_17_2018_High_Final.mp3
Category:Audio podcast -- posted at: 9:00am EST

In this episode, Skip Cohen and Chamira Young chat with Rudy Guttosch from Illuminati Instrument Corp.

 

We discuss in detail:

  • how the process of creating an image is a mix of both art and science
  • the process of launching a physical product
  • the concept of released a minimum viable product
  • the power of utilizing your network
  • the role of customer feedback
  • the synthesis of people, ideas, and relationships
  • bridging the gap between creating a prototype and full-fledged product
  • building momentum in new endeavors
  • the benefits of being kind to people you work with and for

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Reach out!

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter and Facebook
  • skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_July_13_2018_High.mp3
Category:Audio podcast -- posted at: 11:39am EST

In this episode:

Specializing in volume sports portraiture, portrait photographer Weston Maggio shares how he produces Volume Photography and still gets Studio Portraits results.

Topics:

  • What is Volume Sports Photography.
  • How long to spend with a subject.
  • What gear is needed.
  • What to expect during a shoot with 50 Plus subjects.
  • Business side of high Volume Photography

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends!  MPB.com, ThinkTapLearn.com

Direct download: InFocus_Interview_Show_with_Wes_Maggio_July_6_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this episode, Skip Cohen and Chamira Young chat with photographer Cindy Harter Sims.

 

All images copyright Cindy Harter Photography All images copyright Cindy Harter Photography

 

 We discuss in detail:

  • how the journey of self-discovery can fuel your photography business development
  • how to make financial plans for your business that help ensure success
  • the importance of nailing technique down through unrelenting practice
  • connecting with clients
  • the phenomenon of how clients mirror their photographer's energy during a session
  • the role that constant education - via workshops and conferences - play in developing as a photographer
  • how personal projects can help you learn and grow

 

You can find Cindy at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Email us:

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter
  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

  

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In this episode:

Personal Brand Strategist Jonathan Tilly shares how to build your brand on Instagram.

Topics:

  • Choosing a good name before setting up your profile
  • The purpose of your Instagram
  • What content should be on your Instagram
  • Creating interaction with followers  
  • How to schedule Instagram post
  • Building an Instagram scheduling day
  • The benefits of Instagram Stories

 

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! TruLife acrylic, MPB.com, ThinkTapLearn.com

 

Direct download: Infocus_Interview_Show_with_Jonathan_Tilley_June_29_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this episode:
Master Craftsmen Photographer and Lumix Ambassador James Schmelzer shares his insight on continuous lighting and the benefits of Mirrorless cameras.

Topics:
- Why he switched to Lumix
- Continuous lighting
- The future of continuous lighting and mirrorless
- Wrap around lighting

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! TruLife acrylic, MPB.com, ThinkTapLearn.com

Direct download: InFocus_Interview_Show_with_James_Schmelzer_June_22_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

Get the show here or get it on iTunes — Please, post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

 

 

We discuss in detail:

  • How being diverse in your photography skillset can be a strong asset, and how it can actually enrich your work
  • The multiple types of photography that goes into a single wedding gig
  • The important role that networking plays in the success of your photography business
  • The role that constant education plays in the development of every photographer
  • How business and marketing skills are instrumental in a successful photography business
  • How PhotoShelter plays a role in how Bob presents his work
  • How Bob is selling his fine art

You can find Bob at:

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

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PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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In this episode, Skip Cohen and Chamira Young chat with Pro Photo Daily Editor and Motion Arts Pro David Schonauer.

 

We discuss in detail:

  • The art of getting your work published
  • The criteria he used to pick certain images as an editor
  • The value of authentic networking and relationship building
  • Building relationships with a magazines for the long term
  • Entering competitions to get your work seen
  • The importance of doing your homework and research beforehand
  • The importance of portfolio reviews
  • The value of face-to-face interactions when you want to get your work seen
  • Being personable and pleasant in your communication skills
  • Making the most of showing your work at conventions
  • Tips for having an effective website Contact Page
  • Picking your marketing strength and sticking with it

 

Join the American Photography OPEN Competition. Accepting submissions until August 24!

Details: https://apopen.awardsplatform.com/

Enter: https://www.ai-ap.com/cfe/apopen/

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Reach out!

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter and Facebook
  • skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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Direct download: Mind_Your_Own_Business_Photofocus_Podcast_June_8_2018_High.mp3
Category:Audio podcast -- posted at: 8:00am EST

In this episode:

Sophisticated Wedding Portrait and Glamour Photographer Lou Freeman shares her insight on portrait photography.

Topics:
- How her commercial and portrait work has influence one another
- Photographing people, it’s all about finding their essence
- How to purposefully find specific types of clients
- How People are attracted by what they see
- How to build a portfolio
- The power of printed pictures over digital a portfolio
- Photographing a show for a client
- Relationships are most important. Know other business
- Make a visceral experience
- Does your portfolio say what you want it to say?

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! TruLife acrylic, MPB.com, ThinkTapLearn.com

Direct download: InFocus_Interview_Show_June_1_2018_with_Lou_Freeman.mp3
Category:Audio podcast -- posted at: 10:00am EST

In this episode:
Photographer and Photoshop Guru Scott Kelby shares his insight on the value of formal education verses self taught.

Topics:

  • YouTube as a great resource for reference material
  • How he learned about lighting
  • The value of online education courses: Kelby One, Creative Live, LinkedIn Learning / Lyndia.com and ThinkTapLearn
  • Conferences such as Photoshop World, Shutterfest, WPPI, PPE
  • Hands on workshops and training.

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! TruLife acrylic, MPB.com, ThinkTapLearn.com

Direct download: InFocus_Interview_Show_May_25_2018_with_Scott_Kelby.mp3
Category:Audio podcast -- posted at: 10:00am EST

Get the show here or get it on iTunes — Please, post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

In this episode, Skip Cohen and Chamira Young dive deep into a discussion with photographers
Leah Nash and Christopher Onstott. They are a fun-loving photography duo, both former photojournalists turned lifestyle photographers.

 

All images copyright NashCo Photography All images copyright NashCo Photography

 

We discuss in detail:

  • What made them transition from photojournalism into editorial/advertising, portraiture
  • The art of finding clients
  • Putting clients at ease in hectic work situations
  • Controlling the "vibe" during a photo session, and making clients' lives easier
  • Getting good images in the absence of ideal lighting situations
  • The role storytelling plays with photography
  • Relationship building
  • Special projects - what they shoot when they're not working
  • how they use PhotoShelter to directly serve their clients
  • the importance of backing up images

 

You can find Leah and Christopher at:

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_May_16_2018_High.mp3
Category:Audio podcast -- posted at: 3:00am EST

Get the show here or get it on iTunes — Please post a review on iTunes.

In this episode, Skip Cohen and Chamira Young chat with photographer and educator Scott Kelby.

We discuss in detail:

  • Scott's beginnings in sports photography
  • getting images right in camera from the very beginning
  • the danger of haphazardly saying "I'll fix it in Photoshop"
  • the art of "anticipation" and research in sports photography
  • the two secrets of sports photography
  • automotive photography
  • finding momentum in your passion for photography
  • the role of finding your own style
  • the benefits of collaborating with a team, especially when you're in need of creative vision
  • the in's and out's of a successful fashion photography photo shoot
  • Photowalks, community, and charity
  • the value of relationship-building and face-to-face contact

 

You can find Scott at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Reach out!

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter and Facebook
  • skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_May_11_2018_High-2.mp3
Category:Audio podcast -- posted at: 1:55pm EST

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In this episode photojournalist Rick Friedman talks about how he uses the Rogue Lighting System--along with speedlights--to create a portable lighting studio. He also shares how he uses gels to add a special look to his lighting.

Total time 22m:10s starting at 1m:50s  

In the second half of the show, commercial photographer Eddie Tapp shares his experience with his first drone, tips on how you can get started with drone photography, how to control a drone, what to look for when buying a drone and where to buy one.

Total time 17m:24s starting at 24m:03s  

Direct download: InFocus_Interview_Show_May_5_2018.mp3
Category:Audio podcast -- posted at: 10:00am EST

Get the show here or get it on iTunes — Please, post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

All photos copyright Kristina Varaksina. All photos copyright Kristina Varaksina.

 

In this episode, Skip Cohen and Chamira Young dive deep into a discussion with fashion, advertising, and portrait photographer Kristina Varaksina.

We discuss in detail:

  • being your own "art director"
  • developing your own unique style
  • the other complementary skills that help her photography business
  • the fine points of professionalism when dealing with clients - communication and understanding their needs
  • the importance of communicating with your clients in the very beginning so that everyone is on the same page
  • the many places to find inspiration for our own personal photography style
  • how PhotoShelter was a game changer for her website needs
  • the art of storytelling with your images
  • the role of introspection and personal projects
  • working with a team

 

You can find Kristina at:

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Kristina_Varaksina_Beyond_Technique.mp3
Category:Audio podcast -- posted at: 8:16am EST

Get the show here or get it on iTunes — Please post a review on iTunes.

In this episode, Skip Cohen and Chamira Young chat with renowned photographer Anne Geddes.

All images copyright Anne Geddes All images copyright Anne Geddes

 

We discuss in detail:

  • How storytelling relates to photography
  • How to be authentic in your work
  • Finding your personal creativity and style, and the importance of being able to control light
  • How to find the photographic "bliss" that will drive your work forward
  • Building relationships with clients, whether they are 3 months old or 30 years old
  • Making your subjects feel comfortable
  • Being confident during portrait sessions, even if you're nervous - fake it 'til you make it!
  • Building trust with clients and their stories
  • Raising awareness for important causes
  • Finding balance with business, family, and life

 

Check out Anne's "Baby Look at You Now" Project on Instagram

See Anne's baby photography subjects all grown up!

 

 

You can find Anne at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Reach out!

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter and Facebook
  • skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast! 

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_April_13_2018_High.mp3
Category:Audio podcast -- posted at: 11:54am EST

Remember to check out our great sponsors including TruLife acrylicMPB.com, ThinkTapLearn

In this episode, Photojournalist Rick Friedman talks with Vanelli. Rick has photographed every US Presidential campaign since Jimmy Carter! Rick shares how his Photojournalist days has influence his portrait sessions, how to nail your exposure, the Pitfalls of “Chimping”, Tips to control overshooting and how to expose for the element you can’t control.

Total time 21m:55s starting at 2m:00s

In the second half of the show, Levi Sim talks with International Wedding Photographer Peter Treadway. Peter share why he likes focusing only on weddings, how international clients find him,  strategies for coping while away from family, the pitfalls of being a traveling photographer, tips to becoming a traveling photographer, and how he and his good friend and partner parted ways.

Total time 19m:17s starting at 24m:11s

Direct download: InFocus_Interview_Show_April_6_2018.mp3
Category:Audio podcast -- posted at: 10:00am EST

Remember to check out our great sponsors including TruLife acrylicMPB.com, ThinkTapLearn

 

In this episode, Vanelli had a chance to sit down with Commercial Photographer Eddie Tapp while he was in Florida giving a lecture to The Camera Club of Brevard. Eddie talks about Learning to see the delicacy of light, The 4 Qualities of light--Spectacular Highlights, Diffused Highlights, Diffused Shadows, and Hard Shadows– and he gives a few tips on how to learn to see the light.

In the second half of the episode, Levi Sim talks with Photographer, Filmmaker and Hunter Steve Speck. Steve talks about how to create a visual story using video and still images. He uses his hunting experiences as an example.

Direct download: InFocus_Interview_Show_March_30_2018.mp3
Category:Audio podcast -- posted at: 10:00am EST

Remember to check out our great sponsors including TruLife acrylicMPB.com, ThinkTapLearn

In this episode:

Kevin Ames talks with MPB founder Matt Barker. Kevin and Matt talk about How buyers and sellers of used photo equipment use MPB to purchase and sell their gear and the many benefits of MPB.

In the second half of the episode, Wedding Photographer Iris Acevedo talks about how she kept up with her business while coping with an injury and she gives a few tips on how to work with a spouse as your business partner.

Direct download: The_Infocus_Interview_Show__Photofocus_Podcast.mp3
Category:Audio podcast -- posted at: 10:00am EST

Get the show here or get it on iTunes — Please, post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

In this episode, Skip Cohen and Chamira Young dive deep into a discussion with editorial, corporate, and advertising photographer Todd Spoth.

 

Images copyright Todd Spoth Images copyright Todd Spoth

 

We discuss in detail:

  • how paying attention to details about your client can help facilitate trust
  • the role psychology plays in photography
  • bridging the gap between starting a business and landing work in publications
  • the role of building and maintaining relationships
  • attending workshops and photography events in order to make friends in the industry
  • the role of confidence in networking and during photo sessions
  • the importance of paying attention to details when it comes to running your business
  • the role of PhotoShelter in presenting work in the best light
  • using your time wisely when you wear all of the hats in your business

 

You can find Todd at:

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - SkipCohenUniversity.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_March_21_2018_High.mp3
Category:Audio podcast -- posted at: 12:07pm EST

Get the show here or get it on iTunes — Please post a review on iTunes.

 

In this episode, Skip Cohen and Chamira Young chat with veteran photographer Lynn Goldsmith.

 

All images copyright Lynn Goldsmith All images copyright Lynn Goldsmith

 

We discuss in detail:

  • Photography as a means of creative expression
  • Having a holistic view of yourself as a person and photographer
  • Being an idea-maker and spreading ideas
  • Photography as a means of self discovery
  • The role of photography in storytelling
  • the advantages of trying new approaches and the concept of "pattern interrupts"
  • image licensing
  • copyright, fair use, and how it relates to photography
  • having a team mindset, and treating people right

 

Lynn Goldsmith's GoFundMe Raising Awareness for Copyright Protection

Any money beyond the payment of legal fees will be donated to artist rights organizations who aid in protecting the copyright of photographers.

 

You can find Lynn at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Email us:

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter and Facebook
  • skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_March_9_2018_High.mp3
Category:Audio podcast -- posted at: 7:00am EST

Get the show here or get it on iTunes — Please post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about food photography with Christina Peters.

Photos copyright Christina Peters Photography

 

We discuss in detail:

  • how food photography ties into product, still life, headshot, and livestock photography
  • accommodating to client requests
  • how wedding photographers can benefit from learning how to shoot food
  • constantly experimenting and finding your style
  • the effectiveness of including tear sheets on your website
  • the importance of effective website layout design

 

You can find Christina at:

 

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_February_21_2018_High.mp3
Category:Audio podcast -- posted at: 8:14am EST

 

In this episode, Skip Cohen and Chamira Young chat with photographer and marketing expert Sarah Petty.

We discuss in detail:

  • Common marketing mistakes many photographers make
  • tips on pricing
  • the difficulty of being a "shoot and burn" photographers
  • picking a business model early on
  • the strategic things smart photographers do
  • ways to build relationships with our clients
  • the lack of correlation between taking great photos and making money (especially when you're not business-minded)
  • the drawback of trying to please everyone
  • the power of saying "no"
  • practical steps for planning your marketing for 2018
  • systemizing your business
  • how to create your marketing plan
  • where to get the most "bang for your buck"

 

You can find Sarah at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Email us:

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter
  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_February_9_2018_High.mp3
Category:Audio podcast -- posted at: 12:45am EST

Remember to check out our great sponsors including TruLife acrylic face mounted prints and join the raffle for huge prizes here.

In this episode, Levi Sim talks with photographer Bill Konway about his career in photography spanning more than 30 years and a whole lot of changes. This episode is brought to you by TruLife face mounted acrylic prints.

They discuss:
-Bill's start in photojournalism
-Stories from Bill's days at the paper
-Transition from dark room to film scanning
-Transition from Large format to 35mm
-Transition to freelance work
-Transition to commercial work in the outdoor and hunting/fishing industry
-Strategies for retaining clients

Direct download: pf_podcast_2-2-18.mp3
Category:Audio podcast -- posted at: 10:20pm EST

Levi sits down with Sharky James.

 

They talk about their photographer heroes, the industry and more including how he got started in the industry.

 

Then a fun round table with Pamela Berry, Levi Sim, Bobbi Lane and Kevin Ames as they discuss 2018 trends, goals and tradeshows for the upcoming year.

Direct download: Jan19th2018podcast_mixdown.output_01.mp3
Category: -- posted at: 3:24pm EST

Get the show here or get it on iTunes — Please post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about the benefits of having a special photography projects with Stacy Pearsall.

We discuss in detail:

  • How Stacy was brought out of a dark place through the Veteran's Portrait Project
  • How having special projects can making a change in the community
  • How special products can bring emotional freedom to photographers
  • The benefits of being helpful to others
  • How PhotoShelter helps Stacy present her images online
  • How each image tells a story
  • Effectively connecting with and telling the story of your subject 

You can find Stacy at:

Start your FREE trial of PhotoShelter

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

 Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_January_17_2018_High.mp3
Category:Audio podcast -- posted at: 4:00am EST

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about customer service with expert Shep Hyken.

We discuss in detail:

  • how to stand out with our photography clients
  • making every moment count
  • building loyalty
  • the combination of customer service + a great product
  • the expectations of the customer
  • cultivating customers for life
  • the process of operating beyond our own personal assumptions as photographers
  • identifying every single touch point with our clients
  • "Moments of truth"
  • the "F-bomb" of customer service
  • mediocrity as an enemy
  • creating moments of magic
  • tips for actually being effective on social media
  • responding to personal complaints on social media

You can find Shep at:

  • Hyken.com - His free newsletter to get tips on customer service
  • ShepTV.com - His YouTube Channel with 500+ videos

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

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Direct download: Mind_Your_Own_Business_Photofocus_Podcast_January_12_2018_High.mp3
Category:Audio podcast -- posted at: 4:00am EST

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