Photofocus

Scott and Marco discuss these new products and mirrorless topics on their final episode of the #Mirrorless Show at Photofocus:

  • Scott and Marco host their final mirrorless show at Photofocus. They will now move on to their new Photo Podcast Network at www.PhotoPodcasts.com where the new mirrorless and inspiration podcast episodes will be produced and hosted.
  • Scott just returned after hosting eagle photography workshops in Alaska for two weeks. He shares his experience with his new mirrorless Olympus OM-D E-M1 MK II in regards to capturing birds in flight in comparison to using his top of the line DSLR.
  • Marco shares an update to the Fuji X-T and X-Pro line "eye cup gate" that seems to affect quite a few users.
  • Olympus discontinued its lenses for the "old" Four Thirds system.
  • GoPro plans to eliminate 270 jobs as part of a restructuring program.
  • Nikon now wants to get serious about mirrorless cameras.
  • Panasonic is planning to dismantle its digital camera division and add it to another business unit in order to streamline cost.
  • Ban of electronic devices and digital cameras on some flights to the US and UK.
  • We have a Photofocus Mirrorless Flickr group that is open to our listeners and photos taken with all mirrorless camera brands. If you want to join just let us know through the "request invitation" button on the group and drop us a quick line there. We'll add you to the group then. And please ask for the invite via the web browser and not via the Flickr App. The invite process via the app has not been working reliably.

Please share this podcast with your friends and subscribe via iTunes. We would also love to get your feedback. Is there anything that you want us to cover on the show in the future? And we would appreciate if you could take a short moment to rate or to post a quick review on iTunes for us.

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

About this show:

On the monthly #Mirrorless episode of the Photofocus podcast, Scott and Marco will discuss the news from the mirrorless camera world related to innovations, trends, gear and accessories. And they will introduce mirrorless camera manufacturers by interviewing the respective managers of those manufacturers. And they invite pro photographers who make their living working with mirrorless cameras to share some tips and tricks on their workflow.

Direct download: The_Mirrorless_Show__Photofocus_Podcast_March_28_2017.mp3
Category:Audio podcast -- posted at: 12:00am EDT

Scott and Marco discuss these topics on this #Inspiration episode of the Photofocus podcast:
  • The inspiration show is moving with Scott and Marco to a new place. In the future, we will broadcast our shows on the PhotoPodcastNetwork.com
  • Marco and Scott discuss some of the important inspiration aspects of photography that they have shared here on Photofocus in the past.
  • Scott's photo book of the month pick is: Mountain Lights - In search of the dynamic landscape - by Galen Rowell. This book was first published in 1986 and it was one of the influential factors that moved Scott over to outdoor photography. More books from Galen Rowell can be found here: http://www.mountainlight.com/books.html

Please share this podcast with your friends and subscribe via iTunes. We would also love to get your feedback. Is there anything that you want us to cover on the show in the future? And we would appreciate if you could take a short moment to rate or to post a quick review on iTunes for us.

For more information on Scott Bourne follow him on Twitter: @ScottBourne

For more information on Marco Larousse follow him on Twitter: @HamburgCam

About this show:

On the monthly #Inspiration episode of the Photofocus podcast, Scott and Marco discussed the art, history and motivation in photography that often gets lost in today's media rich world. Slow down, look closer and put more intent into photography to increase your creativity and final results. And simply spread the pure love of photography.

Direct download: The_Inspiration_Show__Photofocus_Podcast_March_14_2017.mp3
Category:Audio podcast -- posted at: 12:00am EDT

We have a new co-host on the show

Scott Bourne has headed off to do some new projects and is stepping away from the Mind Your Own Business podcast, but stay tuned, because we might just talk him into coming back as a guest! In the meantime, Chamira Young, an active marketing driven photographer from the midwest and who's been behind the scenes helping Scott and Skip produce each podcast is stepping into the co-host seat.

Skip's Cohen: "I love the idea of Chamira's perspective on so many different aspects of being a professional photographer and business owner. She knows her stuff and I'm excited about what I feel the two of us can bring to the party!"

Stay tuned as the Mind Your Own Business Podcast expands into some new areas together with a stellar guest list on each new episode.

 

This episode's topic: Making your business stand out. Skip Cohen and Chamira Young discuss how photographers can make their businesses rise above the competition.

1. Get involved in your community. Stand out as more than just another service provider/vendor. People like buying products and services from businesses that give back. Throwing a strategic portrait party, or creating a calendar are two example projects where you can tie in an organization/charity to give back to.

2. Own your own zip code:
 Pound the pavement and knock on doors. There are companies that can complement yours. Reach out. Host a networking luncheon with other businesses (caterers, wedding planners) and get to know them.

3. Having a consistent, helpful website and blog: Your blog is about what's in your heart, and your website is about what you sell. They both can be a form of educating your ideal audience. Also, be aware of who your target audience is. For example, if you are in the portrait social category, many times your audience will be women.

4. Keeping in touch in throughout the year: Email newsletters and cards. Use your own images. Unmarketing, by Scott Straten, is a great read on really engaging your audience.

5. Use video to build your brand: Video can be a powerful marketing tool for potential clients to get to know you. I've started using video footage from my shoots. I have my assistant do it. You want to keep in mind your target audience for these videos, right? Your clients and potential clients. So it's not a technical video teaching about the correct exposure and composition, but rather we focus on people having a great time during their session. It's more of an emotional connection that you are trying to build.

Are there any ways you make your photography business stand out that we didn't mention? Tell us in the comments for this podcast, or send us an email. Have suggestions on future topics you want us to cover? Email Us:

Skip Cohen: skip@mei500.com

Chamira Young: chamira@photofocus.com

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes. We'd also love to get your feedback.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_March_1_2017_High.mp3
Category:Audio podcast -- posted at: 12:30am EDT

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