Photofocus (audio podcast)

 

In this episode, Skip Cohen and Chamira Young chat with photographer and marketing expert Sarah Petty.

We discuss in detail:

  • Common marketing mistakes many photographers make
  • tips on pricing
  • the difficulty of being a "shoot and burn" photographers
  • picking a business model early on
  • the strategic things smart photographers do
  • ways to build relationships with our clients
  • the lack of correlation between taking great photos and making money (especially when you're not business-minded)
  • the drawback of trying to please everyone
  • the power of saying "no"
  • practical steps for planning your marketing for 2018
  • systemizing your business
  • how to create your marketing plan
  • where to get the most "bang for your buck"

 

You can find Sarah at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Email us:

  • SkipCohenUniversity.com
  • @SkipCohen on Twitter
  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

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Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_February_9_2018_High.mp3
Category:Audio podcast -- posted at: 12:45am EDT

Remember to check out our great sponsors including TruLife acrylic face mounted prints and join the raffle for huge prizes here.

In this episode, Levi Sim talks with photographer Bill Konway about his career in photography spanning more than 30 years and a whole lot of changes. This episode is brought to you by TruLife face mounted acrylic prints.

They discuss:
-Bill's start in photojournalism
-Stories from Bill's days at the paper
-Transition from dark room to film scanning
-Transition from Large format to 35mm
-Transition to freelance work
-Transition to commercial work in the outdoor and hunting/fishing industry
-Strategies for retaining clients

Direct download: pf_podcast_2-2-18.mp3
Category:Audio podcast -- posted at: 10:20pm EDT

Get the show here or get it on iTunes — Please post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level!

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about the benefits of having a special photography projects with Stacy Pearsall.

We discuss in detail:

  • How Stacy was brought out of a dark place through the Veteran's Portrait Project
  • How having special projects can making a change in the community
  • How special products can bring emotional freedom to photographers
  • The benefits of being helpful to others
  • How PhotoShelter helps Stacy present her images online
  • How each image tells a story
  • Effectively connecting with and telling the story of your subject 

You can find Stacy at:

Start your FREE trial of PhotoShelter

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

 Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_January_17_2018_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT

In this episode, Skip Cohen and Chamira Young dive deep into a discussion about customer service with expert Shep Hyken.

We discuss in detail:

  • how to stand out with our photography clients
  • making every moment count
  • building loyalty
  • the combination of customer service + a great product
  • the expectations of the customer
  • cultivating customers for life
  • the process of operating beyond our own personal assumptions as photographers
  • identifying every single touch point with our clients
  • "Moments of truth"
  • the "F-bomb" of customer service
  • mediocrity as an enemy
  • creating moments of magic
  • tips for actually being effective on social media
  • responding to personal complaints on social media

You can find Shep at:

  • Hyken.com - His free newsletter to get tips on customer service
  • ShepTV.com - His YouTube Channel with 500+ videos

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com - Skip Cohen University
  • Chamira Young: chamira@photofocus.com 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_January_12_2018_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT

Get the show here or get it on iTunesPlease post a review on iTunes.

 In this episode, Skip Cohen and Chamira Young chat with photographer and educator Tony Corbell about running a brick and mortar photography studio.

We discuss in detail:

- The in’s and out’s of having a studio space
 
- The advantages and also challenges of running a brick and mortar studio
 
- Work/life balance
 
- Realistic pricing when running a physical studio
 
- Building trust within your community
 
- Effective networking and collaboration
 
- the essential equipment list for every studio
 

You can find Tony at:

 

Enhance your revenue stream: sign up for Adobe Stock and submit your video content!

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 
  •  

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

 
Direct download: Mind_Your_Own_Business_Photofocus_Podcast_December_9_2017_High.mp3
Category:Audio podcast -- posted at: 5:00am EDT

In this episode, Skip Cohen and Chamira Young chat with Tamara Lackey about the role that education plays in running a successful photography business.

We discuss in detail:

  • The importance of physical interaction in education
  • Thinking on your feet and the ability to interact with people
  • Evolving as a person vs being stagnant (sometimes we become blind to our own imperfections)
  • PPE, WPPI, Imaging USA, and Shutterfest
  • Pre-determining what do you want to learn BEFORE going to a conference. Making a game plan and taking notes
  • After a conference, reserving a "cool down" period in order to implement what you learned
  • The importance of learning how to market consistently
  • The challenge of having a healthy work/life balance

 You can find Tamara at:

 

Sign up for Adobe Stock and submit your video content!

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com  

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_November_10_2017_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT

In this episode, Skip Cohen and Chamira Young chat with Bryan Caporicci about the concept of "Experience Design," also known as creating great experiences for your clients. We discuss in detail:

  • The various shifts the photography industry is going through
  • The concept of having empathy for your clients, and putting yourself in their shoes
  • Shifting your focus to put the client's experience at the center of your photography business
  • The biggest pain point on both fronts – for both photographers and their clients, as well as what we can do about it
  • Mapping out the customer experience and exploring ways we can personalize the client experience

You can find Bryan at:

SproutingPhotographer.com: You will find Bryan's podcast, as well as his articles and calculators for photographers who want to improve their business.

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_October_13_2017_High-1.mp3
Category:Audio podcast -- posted at: 4:00am EDT

This month we focus on... focus!  That is right after our eclipse wrap-up until the next eclipse gets close.

 

Links from the show:

Photomatix Facebook Page:
www.facebook.com/hdrsoft

Pepper’s San Francisco Eclipse Photos:
www.pepperazzi.photos

 

 

Story of the epic eclipse photo by Andrew Studer and Ted Hesser:

http://travel.resourcemagonline.com/2017/08/the-story-behind-the-viral-photo-of-a-rock-climber-in-front-of-the-solar-eclipse/17997/

 

Find Levi:

www.levisim.com
instagram.com/photolevi

Find Pepper:

www.panoramanetwork.com
instagram.com/rpepper

Have suggestions or questions to be used on the show? Email us here:

-Levi Sim: levi@photofocus.com

-Ron Pepper: pepper@photofocus.com

Get the show here or get it on iTunes — Don’t forget to post a review on iTunes.

Direct download: Problem_Solving_Sept_2017_mixdown.mp3
Category:Audio podcast -- posted at: 1:55am EDT

In this episode, we chat with portrait photographer Lori Nordstrom about promoting your photography business. Specifically, we chat about:

  • The importance of doing your research before reaching out to prospective clients
  • The concept of "owning your zipcode"
  • Picking up the phone for reaching out to businesses
  • Using emails to reach out to individuals
  • Building your network and making lists
  • The timeline of putting on a promotion for your photography business
  • Throwing special portrait parties and the process of upselling afterwards
  • The concept of cause-related marketing, as well as giving back to your community
  • Planning your charitable marketing campaigns to make a profit -- which allows you to give more

Check out Lori's 20 Marketing Ideas (free!) Ebook:

You can find Lori at:

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com  

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_September_8_2017_High.mp3
Category:Audio podcast -- posted at: 4:00am EDT

This month we close out our eclipse ideas with advice from an expert, then some quick advice for anyone unsure about sensor dust.

 

Links from the show:

Q&A on solar eclipse HDR: https://www.hdrsoft.com/resources/hdr-for-solar-eclipse.html

Jean-Marc Lecleire, Astrophotographer: https://www.facebook.com/jeanmarc.lecleire

HDRsoft Facebook Page:  www.facebook.com/hdrsoft

onXmaps:  https://www.onxmaps.com

 

Find Levi:

www.levisim.com
twitter.com/photolevi

Find Pepper:

www.panoramanetwork.com
twitter.com/ronpepper

Have suggestions or questions to be used on the show? Email us here:

-Levi Sim: levi@photofocus.com

-Ron Pepper: pepper@photofocus.com

Get the show here or get it on iTunes — Don’t forget to post a review on iTunes.

Direct download: ProbelmSolvingAug2017.mp3
Category:Audio podcast -- posted at: 8:07am EDT