Photofocus

Welcome to the Mind Your Own Business Podcast! Today we chat about your holiday marketing plan, as well as planning tips for the year ahead.

We discuss:

  • Christmas cards: Always use a photo you've taken, and always include your logo and studio information as well. In addition to it being a product you can sell to your clients. Christmas cards (or even gift baskets!) are a great way to recognize vendors that support you.

  • A holiday open house: An open house is a great way to recognize your past clients, and it can be done even if you don't have a studio. Rent a space if you need to. Have fun with it!

  • Utilize your blog: Post holiday tips, along with events in your community.

  • Teach your clients to take better photos through workshops. It may seem counterintuitive, but teaching your clients how to take better photos of their families actually helps you stand out as THE photo expert in the circle of influence.

  • Partner with organizations in your community. Start planning for the year ahead which organizations you want to work with next year. Cause-related marketing is powerful.

  • Figuring out tradeshows and conventions you're planning on going to. Now is the time to start planning which conventions you want to go to next year. Conventions are a great a time to open up new opportunities, and even scout out new equipment. Arrange to have meet up with people for meals beforehand. Know what booths you want to hit. Have a followup strategy after the event, such as a "nice to meet you" email, or even a thank you card.

  • Select "marketing partners" for 2019: Reach out to businesses that shares your audience. Refer work to each other. Put together a booklet of recommended vendors. For example, if you're a wedding photographer, that would be dress makers, florists, caterers, event halls, bakeries. The key is to make friends with these folks and be helpful to them. It's all about building relationships!

Have suggestions on future topics you want us to cover? Email us:

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In this episode:
 
Photographer and business coach Mark Rossetto shares his insight on enhancing the client experience and building your client list.
 
Topics:
  • Mark’s history as a family photographer in the UK and in Brisbane, Australia
  • Mark’s story of overcoming a speech impediment, and how to talk to people face-to-face
  • Using the client experience wheel to create a well-rounded client experience, including what you sell and how you sell them
  • Coming up with the right business model for your lifestyle
  • Small wins to make a difference and enhance your client experience
  • How to get started with coaching with Mark

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software
Direct download: The_Infocus_Interview_Show_with_Mark_Rossetto_November_2_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this special Meet a Photofocus Author edition we catch up with Levi Sim.

Levi shares his many contributions to photography as well as work with Photofocus.

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

If you like these InFocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software
Direct download: The_Infocus_Interview_Show_with_Levi_Sim_October_26_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

 

All images copyright Jeremy Horner Images

  

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level. Today we chat with travel photographer Jeremy Horner.

We discuss in detail:

  • Relationship building and interacting with people
  • The role of books and publishing in his business
  • Advice to new photographers
  • The importance of following your passion and looking inside yourself
  • Tips for successful street photography
  • The process of building trust with the people you photograph
  • The learning process involved with travel photography
  • How stock and travel photography have changed over time
  • How PhotoShelter helps with Jeremy's business
  • Photography as a great "equalizer"
  • The trap many photographers fall into when they first start out
  • Advice for photographers wanting to break into travel photography

You can find Jeremy at:

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

 

Direct download: beyond_technique_jeremy_horner.mp3
Category:Audio podcast -- posted at: 8:00am EST

Welcome to the Mind Your Own Business Podcast!

 

Images copyright David Scruggs and Jill Smith, One Soul Photography

 

Today we chat with wedding photographers David Scruggs and Jill Smith about several things that define a photographer as a professional, so that you not only rarely miss those important moments in a subject's life, but NEVER compromise on the quality of an image:

  • Listen, listen, listen - your role when capturing memories is to know and understand your client. That can only come with listening to them and building a relationship based on understanding their needs. You have to see the world through their eyes.
  • Never compromise your skill set - Being a photographer is about meeting your client's needs and having the skills to photograph at any time, regardless of the degree of difficulty. Of course there will be times when something that comes up that's simply over your head, but that doesn't change the importance of a never-ending quest for your own education.
  • Backup gear - When you least expect it, something is going to go wrong with your gear. Normal wear and tear, a dropped camera body or lens, a piece of equipment stolen - NEVER be without backup gear for those "just in case" moments.
  • Always be on time - Your clients trust you to be where you're supposed to be and always on time. And, even if you arrive just a few minutes late, you've created stress that wasn't necessary.
  • Keep your promises - NEVER make a promise you can't keep.
  • Build a relationship - In any business, but especially photography, it's important to build an ongoing relationship both leading up to an event and especially afterwards. Your success is about your ability to build trust.
  • Exceed expectations - Remember - "There are no traffic jams along the extra mile!" Roger Staubach
  • Love your career choice and show your passion for capturing memories - You can't capture images that tug at people's heartstrings if your own heart isn't in it!
  • Recognize the need for change - Whether it's your own style or simply tracking consumer trends, being a pro is about adapting and being able to stay relevant to consumer demands.
  • Support your associates and the industry - While this is outside the client/photographer relationship, a strong network can also help you through some of the most difficult challenges. Be involved in your local guild or association. Be helpful to other photographers and you'll find they'll also be there for you. Things come up that just aren't planned, but working together there's nothing you can't accomplish.
  • Have fun and be fun to work with - "Fun" is one of those words so often lost in business today. Building trust, capturing memories and being an outstanding artist has a core focus on loving what you do. Everybody has a bad day now and then, but being a professional photographer is about loving people and seeing the world through their eyes and often heart.

 

You can find David and Jill at:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Jill_and_David.mp3
Category:Audio podcast -- posted at: 8:00am EST

In this episode:

Dog Photographe Kaylee Greer talks about her new TV series Pupparazzi and shares tips on how to work with pets.

Topics:

  • How she got started
  • Building a business from your passion
  • Tips for starting out in pet photography  
  • Her new show, Pupparazzi.

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Direct download: Infocus_Interview_Show_with_Kaylee_Greer_September_28_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

Get the show here or get it on iTunes — Please, post a review on iTunes.

Welcome to Beyond Technique, a podcast empowering photographers to bring their businesses to the next level.

 

All images copyright Christian VIzl All images copyright Christian Vizl

 

Today we chat with award-winning underwater photographer Christian Vizl. We discuss in detail:

  • the role of conservation in his body of underwater work
  • how having a higher purpose can drive your photography business forward
  • how he creates such clear, brilliant photos
  • how he raises awareness for the plight of underwater life
  • the art of storytelling through underwater, and how it influences conversation efforts
  • the effects of our daily lifestyle on the environment
  • simple changes we can make that will help marine life
  • how PhotoShelter helps him run his business
  • his book coming out in April 2019

You can find Christian at:

Start your 14 Day FREE trial of PhotoShelter, plus 20% off a Standard or Pro Account for a year. Use the coupon code PHOTOFOCUS20

PhotoShelter Banner

PhotoShelter gives people and organizations easy ways to manage their photos  - from delivering, storing, selling, sharing - all from one place. Their platform offers simple and smart ways to share, store, deliver and sell your highest quality work. They handle the biggest files and solve some of the biggest business challenges for professional photographers.

Get social! Follow PhotoShelter online:

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Beyond_Technique_Photofocus_Podcast_September_19_2018_High.mp3
Category:Audio podcast -- posted at: 12:40pm EST

Welcome to the Mind Your Own Business Podcast!

Get the show here or get it on iTunes — Please, post a review on iTunes.

 

All images copyright Scott Bourne Photography All images copyright Scott Bourne Photography

 

Today we chat with photographer, author, educator, Olympus visionary and President of Skylum, Scott Bourne about the following topics:

 

  • Staying cutting edge in your technique, as well as how you run your business
  • Fine-tuning your skillset
  • The importance of education
  • The impact your About Page can have
  • Personal and business growth, and how it occurs outside of your comfort zone
  • Re-evaluating your business processes
  • The role that listening to other's opinions can have in how you run your photography business
  • How to find inspiration when you feel "clogged" or uninspired
  • Scott's personal tips for being productive when time is limited
  • Scott's top recommendation for learning how to sell
  • Which do you need first, a client or a camera? Scott answers this question
  • The benefits of getting involved in your community organizations
  • The one thing that never changes in marketing
  • Exciting upcoming news with Skylum
  • The importance of loving what you do, and how it drives your business forward

 

You can find Scott at:

  • Skylum.com: Cutting edge photography editing software
  • ScottBourne.com: Check out Scott's work
  • FB and Twitter @scottbourne
  • Instagram: @bourne.scott

 

Have suggestions on future topics you want us to cover? Email us:

  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com 

 

Share This Podcast!

Please share this podcast with your friends and subscribe via iTunes.

Direct download: Mind_Your_Own_Business_Photofocus_Podcast_September_14_2018_High.mp3
Category:Audio podcast -- posted at: 10:26am EST

In this episode:

Photographer and Educator Sue Bryce shares her insight on The Portrait Masters Conference coming up in September.

Topics:

  • Why we need a portrait specific conference
  • How to maximize your experience at any conference
  • Why you should build relationships with vendors
  • Why you should network with other photographers
  • Why Portraits is the best business in the world and the best subject
  • Why portraits are important

If you like these Infocus Interviews, please support our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

We like to hear from you!

Here's your chance to interact with the team by leaving a follow-up question in the comments section. We do our best to answer all questions in a timely manner.

You Can Be the Next Guest Host on Our Podcast

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea. If you are recommending someone, please include their name, contact information and state if you would like to be a guest host.

Direct download: Infocus_Interview_Show_with_Sue_Bryce_August_31_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST

In this episode:

Working Photographer and Educator Spyros Heniadis shares his insight on how to organize your digital images.

Topics:

  • How to organize your digital images in any digital assets management program
  • Develop a proper naming convention for your images
  • Using Lightroom’s star and flag features to organize images
  • How to use Lightroom CC and Lightroom Classic together
  • Understanding the 321 Backup concept

If you like these Infocus Interviews, please consider supporting our partners and sharing these links with your friends! ThinkTapLearn.com, Luminar by Skylum Software

Do you have an idea for a topic or want to hear from your favorite photographer or influencer in our industry? Send an email to Vanelli at v@photofocus.com with the subject line of INFOCUS INTERVIEW IDEA. Write a brief description of your topic or idea.

Direct download: InFocus_Interview_Show_with_Spyros_Henratis_August_24_2018.mp3
Category:Audio podcast -- posted at: 1:00pm EST